Category Archives: ingenex

Ingenex Digital Marketing To Manage Google AdWords Campaigns For Select AnnArbor.com Advertisers

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Ann Arbor, Mich — April 28, 2011 — Digital marketing agency, Ingenex was chosen by AnnArbor.com to manage Google AdWords campaigns for select AnnArbor.com advertisers as part of an enhanced Internet advertising option with AnnArbor.com.

Google AdWords Certified Digital Marketing Agency, Ingenex has been selected to manage Google AdWords campaigns with the goal of enhancing engagement with AnnArbor.com advertisers online campaigns. Ingenex is tasked with driving traffic to AnnArbor.com advertisers business profiles on AnnArbor.com, thus increasing the reach of the advertisers campaigns and engagement with their web properties.

“This partnership is a perfect marriage of an online media company (AnnArbor.com) who is helping its local customers by driving traffic and creating awareness for their businesses, and an Ann Arbor based AdWords certified digital agency (Ingenex) who understands how to drive traffic via Google AdWords,” said Ingenex Digital CEO, Derek Mehraban.

“We are excited about providing local advertisers a turn-key marketing program that extends their advertising message beyond the borders of AnnArbor.com and incorporates multiple digital marketing elements including; display, search, email and social media. This program allows local businesses to maximize their ROI through multiple channels while increasing their reach and frequency in the Washtenaw County market” – Kevin Currie, Director Of Digital Strategy, AnnArbor.com.

About Ingenex Digital Marketing:

Located in Ann Arbor, Ingenex Digital Marketing has worked with many different businesses to provide marketing solutions to the booming digital world. Ingenex is experienced in search engine optimization (SEO), social media marketing, pay-per-click advertising and web design. 
  
For more information about Ingenex, call (734)272-4698 or visit the web site: www.ingenexdigital.com

About AnnArbor.com:

Serving Ann Arbor and Washtenaw County, Michigan, AnnArbor.com is a whole new kind of company that combines the proud tradition of local journalism with a commitment to building a true online community. AnnArbor.com provides the opportunity to stay connected to local news and information, and to contribute and share content on whatever topics individuals find important. AnnArbor.com can be found online 24/7 and in print on Thursday and Sunday. 
 
For more information about AnnArbor.com, call David Martel, Marketing Director, at (734)623-4650 or visit the web site: www.annarbor.com

Ingenex Digital Hiring Digital Project Manager

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Ann Arbor, Mich. — March 22, 2011 — Digital marketing agency, Ingenex is looking to expand its team with a new hire – Digital Project Manager.

Ingenex is looking for the right person to play an important role in leading our team to the next level of success. This is an outstanding opportunity for a seasoned project manager with strong web, digital, or software project management experience.

In this multifaceted role the Digital Project Manager will manage multiple, concurrent, full-life cycle projects utilizing all of our digital products and services. This position is suited for the highly organized and forward thinking PM who loves the latest online technology and is excited by dynamic and changing environments.

Responsibilities include, but are not limited to:

•Develops, implements and manages all systems and processes for project management, client service, and quality control.

•Develops and maintains easily-accessed information for all projects including short term and long term schedules, budget, specifications, client communication log, and objectives.

•On ongoing basis, proactively communicates all necessary project-related information to external and internal resources. Serve as client advocate throughout project life cycle.

•Routinely updates President/CEO regarding project progress and client satisfaction. Immediately advises President/CEO of any quality control or client service issues.

•Provides relevant data to CFO for accurate and timely invoicing of all client projects.

•Facilitate creation of overall project vision, and develop project plans, resource forecasts, contracts and project specifications.

•Proactively communicates project information to clients per individual client preferences and objectives.

•Uphold high standards of project management excellence. Keeping all projects on schedule and budget.

•Lead client and internal meetings with authority and professionalism.

•Assign detailed tasks within the organization, and keep to deadlines.

Job Requirements:

Minimum two years of successful project management experience, preferably in a technical or digital environment. 4-year college degree important. Understanding of the digital marketing space, including but not limited to: search engine optimization, Google AdWords, web design, digital public relations, cost per sale marketing and more. Basecamp and Salesforce.com experience helpful.

For more information on the Digital Project Manager Position, visit: http://ingenexdigital.com/digital-project-manager

About Ingenex:

Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com

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Michigan Digital Agency Ingenex Digital Marketing Launches New Web Site for Lansing Neurosurgery

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Michigan digital agency and web design company launches a redesigned web site for Lansing Neurosurgery – a leading brain and spine surgery practice based in Michigan.

Ann Arbor, Mich. — January 24, 2011 — Michigan digital agency Ingenex recently launched a new web site for Lansing Neurosurgery (http://lansingneurosurgery.com) designed to increase customer interaction and drive sales for the Lansing Michigan based back and spine surgery clinic.

Ingenex Digital is an experienced, full-service agency focused on search engine optimization (SEO), search engine marketing (SEM), social media marketing, digital strategy, digital PR, content marketing and web site design. Along with the new web site, Ingenex will handle search engine optimization and search engine marketing for Lansing Neurosurgery and launch a social media campaign to engage the community, allow for patient interaction, and promote Lansing Neurosurgery brain and back surgery services and information to the Michigan community.

“Lansing Neurosurgery, in partnership with Ingenex, took considerable time developing a comprehensive web strategy designed to greatly enhance information exchange with patients and potential patients, while expanding the organization’s overall web presence.  It is our hope that the updated Lansing Neurosurgery web site will serve as an information resource for patients and the community,” said Chief Operating Officer, David Corteville.

lansing neuro web site ingenex

Lansing Neurosurgery’s new web site is designed to help users navigate with ease, whether researching conditions treated by Lansing Neurosurgery or looking for a laser spine surgery clinic. The Conditions Page allows users to explore the many conditions as well as find out possible treatments and prognosis. On the About Page, users can read a short biography of each of the board-certified neurosurgeons currently practicing at Lansing Neurosurgery. The site also gives visitors updates on Lansing Neurosurgery’s latest news, including current health news. The redesigned Lansing Neurosurgery web site also offers testimonials from previous patients give positive feedback about the great service provided by the East Lansing-based surgeons.

The social media marketing campaign to be launch by Ingenex Digital for Lansing Neurosurgery will include a Facebook page, a Twitter page and a YouTube account. The enhanced social media presence will allow fans and followers to create discussions, write reviews or simply post comments about their experience at Lansing Neurosurgery.

The new web site design portrays information in a more clear and concise way, keeping in mind the need to create a web site that can be navigated with ease.

About Ingenex Digital Marketing:
Ingenex Digital Marketing is a Ann Arbor, Michigan based Internet marketing firm that works with many different businesses to provide marketing solutions to the booming digital world. Ingenex is experienced in search engine optimization (SEO), search engine markeitng (SEM) social media marketing and web site design. Ingenex has a unique process of helping companies better understand their customer, and then create content and value to that customer with the goal of building long term relationships.

For more information about Ingenex Digital Marketing, call (734) 272-4698 or visit: http://www.ingenexdigital.com.

About Lansing Neurosurgery:
Established in 1964, Lansing Neurosurgery is comprised of board-certified neurosurgeons and brain surgery experts. The surgeons at Lansing Neuro treat brain disorders, spinal disorders and trauma, while combining both surgical and non-surgical treatment options. These Mid-Michigan surgeons have built a strong relationship with many other physicians throughout Michigan on a referral basis. The physicians at Lansing Neurosurgery pride themselves on the fact that each one is an Associate Clinical Professor of Medicine at Michigan State University and they also serve as the Neurosurgeons to Michigan State University Spartan Athletics.

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Michigan Digital Marketing Agency Ingenex Hired for SEO/PPC Services for Mandy and Pandy

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Digital Agency will enhance search engine optimization (SEO) for the Mandy and Pandy site, and build a Google Adwords campaign designed to help sell more of the creative and fun books that teach children the Chinese language.

Ann Arbor, Mich. — Jan 19, 2011 — Children’s book series focused on teaching Chinese for kids, Mandy and Pandy has hired Ingenex, an Internet marketing agency based in Ann Arbor, Michigan to implement the online marketing strategies Search Engine Optimizations (SEO) and Pay-Per-Click (PPC). These strategies are intended to create more traffic for the Mandy and Pandy web site: www.mandyandpandy.com.

Ingenex offers many different online marketing strategies, including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Search Engine Optimization increases web site traffic via keyword rich links and search engine friendly web content. Ingenex utilizes SEO when marketing online and is consistent in achieving Page one Google Rankings for their clients. Utilizing SEO increases a web sites search rankings on the various search engines such as Google, which increases web site traffic. When marketing a company, SEO plays a crucial role. Pay-Per-Click advertising includes Google Adwords, Yahoo Search Marketing, and Bing (MSN) PPC advertising. PPC ads show up with search engine results, allowing users to click the paid advertisement and connect with your web site. This form of advertising allows you to set a strict budget for advertising because you choose the amount. The ads will come up in search results on Google, Yahoo, and MSN, or on partner web sites.

The author of Mandy and Pandy, Chris Lin, created the series after adopting a little girl, Mandy, from China in 2005. The books were created as a fun and easy way to learn some basic phrases of the Chinese language. Follow Mandy, the little girl and Pandy, the panda as they visit different places such as China and the zoo, and learn sports, counting and colors. The book is written in English with Chinese subtitles, making it easier to translate. Each book in the series comes with a CD, which allows listeners to hear the book being read and, in turn, hear the pronunciations in both the English and Chinese language. Lin has published six Mandy and Pandy books and intends to publish eighteen more. The first book of the series, Mandy and Pandy Say, “Ni Hao Ma?” won the iParenting Media Award for their 2007 Outstanding Products Call.

About Ingenex Digital Marketing:
Ingenex is an Ann Arbor-based Digital Marketing Agency, that specializes in web site design, social media marketing, Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and digital public relations.

For more information about Ingenex, call (734) 272-4698 or visit their web site: http://www.ingenexdigital.com.

About Mandy and Pandy:
Author Chris Lin graduated from the University of Michigan. He studied Chinese at the University of Michigan and in China. After adopting Mandy from China in 2005, Chris began writing the Mandy and Pandy series and dedicated thee books to her and all the fun she brings to his life. Mandy and Pandy is the ultimate book series to teach Chinese for Kids.

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Google AdWords Certified Agency Ingenex Hires SEO/PPC Guru Kai Blum

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Google AdWords Certified Digital Agency Ingenex Digital hires search engine marketing expert, Kai Blum as Director of Search Engine Marketing to lead SEO and PPC efforts for its national client base.

Ann Arbor, Mich. — January 6, 2011 — Google AdWords Certified Digital Marketing Agency, Ingenex Digital is an established leader in pay-per-click management (PPC) and search engine optimization (SEO). The new hire of Kai Blum as Director of Search Engine Marketing shows the Ingenex commitment to delivering world class search engine optimization services and Google AdWords management to its clients.

Kai Blum is a true search engine marketing expert with over ten years of experience in search engine optimization and pay-per-click management. Kai brings his media monitoring, reputation measurement, pay-per-click management and search engine marketing experience for several Fortune 100 clients to the Ingenex Internet marketing team.

Before joining the Internet marketing firm, Ingenex Digital, Kai spent ten years at MS&L Digital in Ann Arbor, Michigan were he worked with corporate giants such as General Motors, Toyota, Johnson & Johnson, Ferrero, Chevron and Best Buy. In addition to his 10+ years of SEO experience, Kai wrote a best selling German language book on immigration to the U.S. and has 5+ years experience in search engine based book marketing.

“Adding to our Google AdWords Certified team enables Ingenex to compete for business on a much larger level,” said Derek Mehraban, CEO of Ingenex. “PPC account management and search engine optimization (including reputation management and SEO suppression) are important service offerings for our digital agency. Having Kai on the team makes us even stronger and our clients are going to love the resulting web traffic they are going to get.”

About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, Michigan and serving clients throughout the US, is a Digital Agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics. A razor-sharp focus on ROI and measurable results makes Ingenex a stand-out partner in Internet marketing.

Founded in 2006, Ingenex clients include OSRAM Opto Semiconductors, West System, Cranbrook Institute of Science, Weber’s Boutique Hotel, Emerson School, Credit Union One, and Inforum Michigan. Ingenex is making great strides to grow its business in the state of Michigan, and is doing so through great work in the fields of digital marketing, search engine optimization, and Internet marketing.

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Google AdWords Certification in Ann Arbor: Grant Heitkamp Now Certified

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Search engine marketing specialists in Ann Arbor, Ingenex, congratulate Grant Heitkamp on his AdWords Certification.

Ann Arbor, Mich. — Dec 14, 2010 — Digital Marketing Agency in Ann Arbor, Ingenex is please to announce Digital Strategist Grant Heitkamp as a certified Google AdWords Individual. As Digital Strategist at a top Ann Arbor search engine marketing firm, Grant is now globally recognized as an expert in critical AdWords skills and theory.

A leader in pay per click advertising (PPC) , Ingenex Digital Marketing is proud of Grant for achieving the rank of Google AdWords Certified Partner. Grant manages Internet marketing campaigns for Ingenex clients and has achieved excellent results as a search engine marketing consultant and will work with Kai Blum, the Director of Search Engine Marketing at Ingenex to hit homerun campaigns as a leading Google AdWords certified company in Ann Arbor.

To achieve the AdWords Certified Partner recognition, Grant had to pass the Google fundamental exam and one of the Google advanced exams. Heitkamp passed both tests with ease using his command of AdWords best practices and it’s no surprise that Ingenex clients are so happy with our search engine marketing efforts.

“Grant and the Ingenex team have done a fabulous job driving traffic to our Web site through Google AdWords,” said Ken Weber, President of Weber’s Inn and Restaurant. “Even in a down economy our sales numbers are up and business is good. Weber’s has achieved increased qualified traffic coming to our site, thanks to Ingenex Search Engine Marketing.”

As a commitment to continued skill development and new media education, Ingenex congratulates Digital Strategist, Grant Heitkamp on his search engine marketing certification, improved knowledge and practical application of AdWords tools.

About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.

For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.

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Ingenex Digital Marketing Looking for Digital Savvy Eco-Friendly Interns for Spring 2011

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Ann Arbor, Mich. — Dec 10, 2010 — Ingenex, an internet marketing firm based out of Ann Arbor, is looking for interns for the Spring 2011 semester.  The internship, known as the “Eco-Friendly Internship” provides students and graduates with an opportunity to gain first hand experience in the world of digital marketing with instructor of MSU’s New Media Driver’s License course, and digital marketing professional, Derek Mehraban.

While interning at this Michigan-based digital marketing firm, individuals will gain experience in (but not limited to): Internet marketing, digital public relations, search engine optimization, client relations, while contributing to the Eco-Friendly Internship Blog.

“This has been one of the most beneficial internships I have ever had,” says current Ingenex intern, Mary Beth Revard.  “The experiences and knowledge that interning with Ingenex Digital Marketing has given me are, without a doubt, things that I will carry with me into my professional career.”

Individuals interested in gaining experience and learning about the industry of digital marketing are highly encouraged to apply.  Not only will interns be given the chance to work at Ingenex headquarters in downtown Ann Arbor, but they will also have the opportunity to work with some of the top digital marketing professionals in the business. Apply today!

Interns will need to be physically present in our Ann Arbor office for at least two full-days per week through the spring semester.

For more information, head on over to: Eco-Friendly Internship: Spring 2011

About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.

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Digital Marketing Agency Hiring Director of Search Engine Marketing

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Ann Arbor, Mich. — Dec. 8, 2010 — Top digital marketing agency, Ingenex is looking to strategically expand its team with a new position – Director of Search Engine Marketing.

A growing portfolio of satisfied clients has heightened the demand for Ingenex’s proven success in search engine optimization and pay-per-click advertising. We are looking for the right person to play an important role in leading our team to the next level of success.

The Director of Search Engine Marketing will oversee SEO/SEM efforts, establish processes, procedures, improve our conversions and traffic for all our clients and Ingenex properties and much more.

Responsibilities include, but are not limited to: Leading overall strategy and direction of SEO and PPC, providing input and leadership into our current processes, working with Ingenex clients to maximize their search engine presence, this may include strategy, reporting, measurement and SEO implementation and helping Ingenex become known as the premier search engine marketing company and digital agency in Michigan through excellent results and client service.

Work in the heart of Ann Arbor for a digital marketing firm that is setting the marketing community on fire. Ingenex is closely involved in New Media Driver’s License at Michigan State University, a course that teaches new media to up-and-coming marketing professionals, Lunch Ann Arbor Marketing, the premier educational non-profit for digital marketing, and Hashtags for Life, a truly hilarious site that creates internet inspiration in the form of #hashtags. Be a part of the digital marketing firm that not only boasts of “cool clients” but also takes pride in community engagement.

For more information on the Director of Search Engine Marketing Position, visit: http://ingenexdigital.com/director-search-engine-marketing

About Ingenex:
Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com

Digital Marketing Agency Creates Virtual Tradeshow For OSRAM Opto Semiconductors

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Ann Arbor, Mich. – December 7, 2010 – Digital marketing agency, Ingenex, created a virtual tradeshow experience for OSRAM Opto Semiconductors at The LED Light for You Workshop North America in San Diego, California on October 28, 2010.

The LED Light for You Workshop North America virtual tradeshow web site features videos, photos, and news stories from the actual workshop held in October. It also allows those that were unable to attend in person the chance to receive a real-life tradeshow experience without leaving their computers. Ingenex Digital Marketing took extensive photos of the tradeshow, and video of exhibitors and partners in the LED Light for You network. All presentations given by professionals and leaders in the LED Lighting Industry were archived and posted on Slideshare for easy sharing and embedding. This technique really extends the value of the tradeshow experience.

“The virtual tradeshow experience is a great way for brands to carry their message beyond the tradeshow floor, and to engage audiences who were not able to travel to the event.” said Derek Mehraban, CEO of Ingenex Digital Marketing “The LED Light For You virtual tradeshow page is another successful example of using digital technology to improve the tradeshow experience, and drive traffic to our client (Osram Opto Semiconductors) web site.”

The recent virtual tradeshow experience in San Diego was modeled after a previous successful virtual tradeshow experience. Earlier this year, the digital marketing firm spearheaded OSRAM Opto Semiconductors’ virtual tradeshow at Lightfair International that produced phenomenal results including over 23,500 page views, page one ranking for they keyword “Lightfair,” over 200 online mentions and the number one Google result for 11 different strategic key phrases.

The Lightfair virtual event garnered so much online buzz it created demand for a repeat, which resulted in the LED Light For You Workshop North America virtual tradeshow experience. Ingenex plans to continue building on these successes and position virtual tradeshows as a must-have for an effecctive, integrated event experience.

About OSRAM Opto Semiconductors:
OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to www.ledlight.osram-os.com

About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.

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Ingenex Digital Now Hiring Digital Operations Manager – Apply Today!

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Leading Internet marketing firm, Ingenex Digital Marketing is expanding once again and is looking for a true leader to fill the recent opening, Digital Operations Manager.
Ingenex Digital Marketing is an Ann Arbor based company with a growing national reach. The Digital Operations Manager will play a critical role in taking Ingenex to the next level with strong leadership and communication skills.

The Digital OM will manage the day-to-day client interactions as well as insure effective team communication and project management.

Responsibilities include, but are not limited to: project management, ensuring quality control production, serving a key role in the achievement of Ingenex’s goals for optimal client satisfaction, innovation and excellence, creating and presenting client proposals, and much more.

Come work at Ingenex Digital Marketing where you will hit the ground running. The position will require a person who has the ability to simply roll up his or her sleeves and get down to business while keeping a positive attitude. For more information or to apply, visit: http://ingenexdigital.com/job

About Ingenex:
Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.

For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com