Category Archives: ingenex

MSU Students Create YouTube Videos Promoting New Media Driver’s License Course – Round 2

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More students in the New Media Driver’s License course at Michigan State University have created more YouTube videos to create commercials promoting the #NMDL class and to gain extra credit points. EAST LANSING, Michigan – November 10, 2010 – Even more students in the New Media Driver’s License course have created video commercials that inform viewers about the advantages of the class. The course is taught by Derek Mehraban, CEO of Ingenex Digital Marketing based in Ann Arbor, and Michael Lorenc, Head of Dedicated Client Service for Google Canada.

The two new videos focus on showing the various social media sites students will learn to master when taking the class. Students are taught how to effectively use sites like Facebook, Twitter, LinkedIn, and many more to brand themselves and their company.

A video created by AhYoung Shin, DongMin Kim, and HyunSoo Cheon flashes images of several social media sites including Facebook, Digg, Twitter, Google, and YouTube. It catches the viewers attention and points them in the direction of the class website at the end.

AhYoung’s blog: Hello

DongMin’s blog: Nick’s Blog

HyunSoo’s blog: LuvCosmetic

The second video, created by Ni Huang, Yan Zhang, and Denise Xia, shows many sites that are taught in the class. It is a creative way of showing what students will learn in the class and it also shows how the world of digital media is fast paced and ever changing.

Ni’s blog: WOW

Yan’s blog: Yan@Luxury&Fashion

Denise’s blog: Build a Better World

The information in these videos is not the only information students will learn in the New Media Driver’s License class. Lessons focus on how to use new media sites effectively, search engine optimization, digital marketing, and digital public relations.

Students can still enroll in the course for the Spring 2011 semester! The class meets at Novi’s Walsh College Campus for only two in-person sessions while the rest of the class is taught online. The first class is held on January 15th. For more information about the course, visit http://newmediadl.com or to register, visit http://www.reg.msu.edu.

New Media Driver’s License Class Teaches Student’s Beneficial Digital Marketing Skills at Michigan State University

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The New Media Driver’s License Course in the Advertising, PR, and Retailing Department at Michigan State University teaches valuable information on how to use new media marketing that is beneficial to any student’s future career.

EAST LANSING, Michigan – November 9, 2010 – The semester long New Media Driver’s License course, instructed by Derek Mehraban, CEO of Ingenex Digital Marketing in Ann Arbor, and Michael Lorenc, Head of Dedicated Client Service for Google Canada, is growing in popularity at MSU not only for it’s fun and creative assignments but also for the advantages students are given from learning the course material. Richard Cole, Chair of the Department of Advertising, Retailing, and Public Relations, also oversees the course.

The class is open for the Spring 2011 semester. The course meets for only two full day sessions at Novi’s Walsh College campus, with the first day of class being January 15th. Students in the course are given weekly online assignments designed to teach how to effectively use digital marketing techniques like search engine optimization and digital public relations, all while mastering popular social media sites like Facebook, Linkedin, Twitter, and YouTube. The class also fulfills students’ writing requirement for graduation.

The course is open to all majors so it will continue to expand the knowledge of advertising and public relations students while educating students in other areas on how new media can be useful in their chosen field.

The class can be an advantage for everyone who takes it. The world of digital marketing is always growing and changing so it is important for students to learn how to effectively use new media. By learning these skills and techniques students will have an edge in their future careers and will have the benefit of understanding how to correctly market themselves and their company online.

“The world of digital marketing is always changing. It is important for people in any profession to stay updated,” said Mollie Dargan, NMDL Student Spring 2010. “After taking the class I have realized that the information taught is not just beneficial for advertising and pr students, everyone should have knowledge in new digital media. It is more important than ever before for people to have a digital foundation and a way to digitally market themselves and their brand. The information taught in the New Media Driver’s License course will benefit anyone in any profession.”

In addition to providing new media training for MSU Students, the New Media Driver’s License course is available for corporations and professionals interested in building their business online through search engine optimization, social media, digital marketing, and more.

“All students can use digital marketing to help themselves and the companies they work for. The tools presented in the New Media Driver’s License will help them to achieve a high level of understanding in new media marketing,” said Derek Mehraban, course instructor. “The course will teach students how to brand themselves and their companies in a professional manner while also showing them how to continue using their digital marketing skills throughout their future careers.”

Be sure to enroll in the class soon! Spots are still available for the Spring 2011 semester but they are filling fast. To register for the class go to the MSU Registration site and search for ADV 492. For more information about enrollment in the course, visit http://newmediadl.com/Spring2011.

MSU Students Use YouTube to Promote New Media Driver’s License Course

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New Media Driver’s License Students at Michigan State University use YouTube to get extra credit in class and promote the #NMDL course in a video commercial.

EAST LANSING, Michigan – November 8, 2010 – Some students in The New Media Driver’s License class taught by Derek Mehraban, CEO of Ann Arbor based digital marketing agency Ingenex, and Michael Lorenc, Head of Dedicated Client Service for Google Canada, have created commercials focused on informing viewers about the course and how it is beneficial to anyone that takes it.

The videos focus on the advantages of taking the class, how the class will be helpful in future careers, and explain how to learn more.

One video, created by Lauren Campbell, focuses on the idea that the New Media Driver’s License course will help anyone that is confused about using social media sites. It lets the viewers know what is taught in the class, including search engine optimization, blogging, and using various social media sites effectively.

Lauren’s Blog: Heels on the Field

A creative and fun video, designed by Shelley Zalewski, discusses the fact that just because anyone can blog, tweet, and friend online doesn’t mean they should. She explains that by taking the New Media Driver’s License course, students will learn how to use social media sites the correct way and says that people should not “drive without a license.”

Shelley’s Blog: Freelancia

A video, created by Mary Beth Revard, explains to viewers why they should get their New Media Driver’s License. It shows the several topics that students can learn about in the class including digital public relations, search engine rankings, and becoming a social media pro.

Mary Beth’s Blog: MBBR

Sean Arthur Schwartz‘s video focuses on how the New Media Driver’s License course is different than other courses offered at MSU. He mentions that classes usually make you memorize facts that you often forget right after taking the test and then describes how the New Media Driver’s License class teaches students information they can use in their futures.

Sean’s Blog: EverythingSEAN

A video produced by Stephen Stofflet lets viewers know it is time to celebrate the New Media Driver’s License course. With fun music and links to the class site, this video gets viewers attention and makes them curious as to what the course is all about.

http://animoto.com/play/orNLVy7hhcKWb1NlRibitw

Stephen’s Blog: (b)logout

Another video, created by Julie Esmer and Alaina Galbraith, focuses on MSU students’ knowledge of the course and how they feel about new media. It focuses on real students thoughts on the importance of new media in the classroom, the workplace, and the future.

Julie’s Blog: Julie’s Social Media Breakdown

Alaina’s Blog: Stay Awesome

These videos are just the beginning for all that can be learned in the New Media Driver’s License course. Students in the New Media Driver’s License class are taught to effectively use new media portals in a way to brand themselves and their companies. With focuses on search engine optimization, digital pr, social media sites, and digital marketing, students are sure to learn something new with each lesson.

There is still time for students to enroll for the Spring 2011 semester! The class meets for only two full day sessions at Walsh College’s Novi Campus and all assignments are assigned and completed online. The first class is held on January 15th. For more information about the course, visit http://newmediadl.com.

MSU Marketing Resource Fair to Include Derek Mehraban as Keynote Speaker

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On Nov. 4, The Michigan State University Marketing Association (MSUMA) and The Marketing Mix will host the 2010 Marketing Resource Fair at the Stadium Tower

Nov. 3, 2010 – EAST LANSING, Mich. – On Thursday, November 4, Ingenex CEO, Michigan State University professor and proud Spartan alum Derek Mehraban will deliver the keynote speech at the 2010 Marketing Resource Fair hosted by The Marketing Mix and The Michigan State University Marketing Association (MSUMA).

The Marketing Resource Fair begins at 5:30pm, is open to all majors and is free to attend. Mehraban’s keynote speech will begin the event, followed by presentations from Target, Enterprise and the Lear Center.  The career fair portion of the event runs from 6:45 to 8:00pm.  Additional participating companies include Hershey’s, Maritz, Altria, Ducker Worldwide and PNC.  For more information regarding the career fair visit the Marketing Mix website at http://www.msumarketing.com.

Mehraban, an MSU alum who also teaches the MSU New Media Driver’s License course, is a member of the Marketing Advisory Council and is ranked 26th nationally among marketing professors. His New Media Driver’s License course focuses on teaching students about all aspects of digital marketing, including social media marketing, search engine optimization, digital public relations, and blogging.

Mehraban is the founder and CEO of both Ingenex Digital Marketing, a marketing company that delivers Internet and online marketing solutions for a digital world, and Lunch Ann Arbor Marketing, a marketing education non-profit that focuses on both traditional and new media marketing strategies.  Ingenex digital marketing solutions include web design, social media marketing, search engine optimization, web analytics, pay-per-click advertising and much more.

The Marketing Mix is an MSU-exclusive organization that was created to give students hands-on, real life business experience. Members gain experience by offering businesses free marketing consulting services, which gives both the businesses and the students an opportunity to learn more about marketing. Recent Marketing Mix clients include The Buckle, Buffalo Wild Wings and the MSU Dairy Store.

MSUMA is a nationally affiliated marketing organization that is open to all majors. The organization gives members the opportunity to meet employers and network with professionals.

For more information about Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.

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About Ingenex Digital Marketing
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.

Ingenex CEO Derek Mehraban Joins Digital Marketing Panel Discussion at TiECON MIDWEST 2010

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Ingenex CEO Derek Mehraban Joins Digital Marketing Panel Discussion at TiECON MIDWEST 2010
Mehraban and other marketing experts to discuss social media strategy and digital media with an entrepreneurial focus at major industry conference
Dearborn, Mich. — October 29, 2010 — Ingenex CEO and digital marketing expert Derek Mehraban joins a panel discussion highlighting digital and social media strategy today at TiECon Midwest 2010, Michigan’s largest conference on entrepreneurship.  TiECon Midwest 2010 takes place October 28-29, 2010 at The Henry in Dearborn, Mich.
The panel discussion, moderated by Michigan News Network Founder Mike Brennan, will provide expert insights about social media marketing strategy for startups and entrepreneurs, and the value of digital media in driving brand awareness and improving market penetration.  Also participating are SmartFinds CEO Melih Oztalay and Aqaba Technologies CEO Ramsey Sweis.
“As the founder of Ingenex Digital Marketing and marketing education non-profit Lunch Ann Arbor Marketing, I understand first hand the value that digital strategy can deliver for entrepreneurial companies,” said Ingenex CEO Derek Mehraban.  “I am proud to join the panel at TiECon Midwest and share best practices with the startup community.”
A wide range of social media marketing topics will be covered as well as best practices for digital content creation, cost benefit analysis and even venture capital funding.  For a full overview of the TiECon Midwest 2010 event, visit http://www.tieconmidwest.org.
Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.
For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.
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About Ingenex Digital Marketing
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.
About TiECon Midwest 2010
TiECon Midwest is Michigan’s Largest Conference on entrepreneurship, designed for the Innovative Entrepreneur who thinks creatively, innovatively and resourcefully to create their own future regardless of economic conditions and uncertainties. TiECon Midwest 2010 provides a unique opportunity to exchange ideas, explore new businesses, discuss emerging technologies, share growth strategies and obtain insight from global business leaders, community leaders and worldwide experts.
Contact:
Eric Rodriguez, Client Services Manager
Ingenex Digital Marketing
734-272-4698
eric@ingenexdigital.com

Ingenex Digital To Be a Part of Three Big Marketing Events Occurring on October 20th in Southeast Michigan

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Oct. 20th marks a significant day in Michigan for digital marketing enthusiasts, with three big events that explore the impact of digital marketing and the advent of new era of communication

Ann Arbor, Mich. — October 19, 2010 – Wednesday, October 20th marks a big day for Ingenex and Michigan digital marketing enthusiasts from Ann Arbor and beyond. With the Ann Arbor/Ypsilanti Regional Chamber’s Morning Edition event at Weber’s Inn, ESPN broadcaster Mike Tirico live at Lunch Ann Arbor Marketing and the 140 Characters Conference at the Filmore Detroit, it is sure to be a landmark day in the southeast Michigan marketing community.

The day begins at the venerable Ann Arbor hotel Weber’s Inn with the Morning Edition breakfast, a monthly program hosted by the Ann Arbor/Ypsilanti Regional Chamber designed to keep Chamber members well-informed and up-to-date on community issues. This Ann Arbor meeting space is a great solution for corporate events and is the perfect setting for the Morning Edition breakfast. Morning Edition creates an opportunity for attendees to network with one another in a relaxed atmosphere while bringing vital local issues to the forefront of community dialogue. Morning Edition runs 7am – 9am, and the list of speakers includes:
·      Derek Mehraban, CEO of Ingenex Digital Marketing
·      Mark Oulmet, Washtenaw County Commissioner
·      Sean Reed, Executive Director of Clean Energy Coalition
·      Wendy Brightman, Managing Director of Ele’s Place
·      Mike Finney, President & CEO of Ann Arbor SPARK

Ingenex CEO and digital marketing guru Derek Mehraban will lend his digital marketing and social media expertise to this diverse panel of local entrepreneurs and innovators who are helping to contribute amazing things to the economic future of the Ann Arbor/Ypsilanti region.

Amazing things are also happening at Conor O’Neill’s in downtown Ann Arbor, as marketing education non-profit Lunch Ann Arbor Marketing hosts ESPN’s Mike Tirico. Mike Tirico will share his insight about the marketing of the World Cup and the rise of soccer in the United States. Tickets are sold out for this event, and 100% of the proceeds will go to Peace Neighborhood, a charity that provides programs for children, families and individuals to discover options, enhance skill sets and make good choices that lead to community involvement and self-sufficiency.  Ingenex Digital Marketing is sponsoring this edition of LA2M and will hand out vuvuzuelas to the first 125 people who attend the event.

The day closes at the Fillmore Detroit, where Derek will speak at the 140 Characters Conference.  #140conf events provide a platform for the Twitter community and offers them a way to listen, connect, share and engage with each other. This event, created by American Internet entrepreneur Jeff Pulver, is about the impact that this new form of social media has on businesses, on people and on our lives.  The fast pace schedule features 10-minute feature talks as well as 20-minute panel discussions.  Derek will join a panel discussion highlighting the use of social media in the classroom.  He will highlight the New Media Drivers License® course that he teaches at Michigan State University and will be joined by fellow social media educators Tonja Deegan and Mark W. Smith.

Other feature speakers lined up for this event including #140conf founder Jeff Pulver, Detroit Mayor Dave Bling, Lemonade Detroit creator Eric Proulx, and GM Head of Social Media Christopher Barger.

Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.

For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.

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Registration Still Open for Free LED Light for you System Design Workshop in San Diego

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Sunnyvale, Calif. (Oct. 13, 2010) – Pre-register by October 18 for gifts and entry into drawing for exclusive LED technical tools; general registration ends October 25.
OSRAM Opto Semiconductors, a worldwide leader in semiconductor technology for lighting, sensor and visualization applications, presents the LED Light for you System Design Workshop on October 28. This free, all-day event takes place at the Sheraton San Diego, Mission Valley  following the IntertechPira LEDs 2010 Conference that week.  Register now at http://ledlight.osram-os.com/events/led-light-for-you-workshop-north-america.

Registration for the System Design Workshop is free and is still open through the general registration deadline on October 25.  Registration for the workshop is on a first come, first served basis and reservations are filling up quickly; register for the event to ensure your spot will be saved. Pre-registered guests will receive an LED Light for you gift and will also be entered into a drawing for special LED technical tools.

The LED Light for you System Design Workshop allows attendees to interact directly with lighting industry experts to learn more about the latest LED system design solutions. It will also give attendees an opportunity to network with global OSRAM-certified partners who specialize in general lighting LED technology.

“The LED Light for you Systems Design workshop is a terrific opportunity to learn from highly respected experts in the lighting industry from around the world,” said Kim Peiler, Application Engineering Manager at OSRAM Opto Semiconductors. “OSRAM’s goal is to empower our customers to turn their LED system integration concepts into reality.”

If you cannot travel to San Diego, be sure to keep an eye on the virtual LED Light for you System Design Workshop page, which will serve as a resource for news, interviews, photos and videos live from the workshop throughout the day.

To register and learn more about the workshop, visit http://ledlight.osram-os.com/events/led-light-for-you-workshop-north-america/.

About OSRAM Opto Semiconductors
OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to http://www.osram-os.com/

Corp! Magazine Features New Media Driver’s License® Instructor Derek Mehraban

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Derek Mehraban is recognized for the New Media Driver’s License® class at Michigan State University as an emerging source of new media training for businesses and students in the latest issue of Corp! Magazine.

The Internet has become indispensable, changing the way we inform ourselves, educate ourselves, work, shop and stay in touch. It has created new ways in which marketers can connect to and interact with consumers. Google AdWords, SEO, Facebook, Twitter and LinkedIn, all have a part in changing the marketing landscape and are in the forefront of this new business phenomena that is social media and digital marketing. These new social outlets have completely transformed consumer behavior and have created innovative ways for businesses to reach out.
Corp! Magazine published an article in its September/October 2010 issue, “Socially Acceptable: Businesses Find Innovative Ways To Promote, Reach Out Online.” It takes an in-depth look at the “hottest business phenomena” that is taking both consumers and companies by storm, social media and digital marketing.

Out of this new trend in marketing has emerged one of Michigan State University’s most popular courses: the New Media Driver’s License®. This course is designed to train students in new media and digital marketing and covers a wide range of topics including how to build online profiles, blogging for businesses, social media monitoring and search engine optimization.

This three-credit, 400-level course is taught by Richard T. Cole, professor and chair of the Department of Advertising, Public Relations and Retailing at Michigan State University, Derek Mehraban, CEO of Ingenex Digital Marketing and Michal Lorenc, head of dedicated client services for Google Canada. The class meets once at the beginning of the semester and once at the end, with the rest of the course conducted online through virtual office hours, chats and forums.

Both students and working professionals in the New Media Driver’s License become acclimated with the growing trend that is social media and digital marketing. While students are learning the ins and outs of this new marketing trend, Michigan companies are integrating these innovative strategies into their businesses.

One company that has succeeded in doing just this is OSRAM Opto Semiconductors. With the help of Ingenex Digital Marketing, OSRAM OS brought a new aspect to this year’s annual LightFair trade show by creating a virtual trade show. OSRAM Opto Semiconductors wanted to expand their presence at the country’s largest annual architectural and commercial lighting trade show, by reaching out to those who were unable to attend. The virtual trade show accomplished just this, garnering more than 4,000 visitors and almost 24,000 page views in a one-month span

If you want to take a firsthand look, OSRAM Opto semiconductors will be creating another virtual trade show for their LED Light for you System Design Workshop which is being held in San Diego on October 28, 2010.

To read more about the New Media Driver’s License, OSRAM’s virtual trade show or other Michigan companies who are putting social media and digital marketing concepts into practice, visit http://digital.ipcprintservices.com/publication/?i=47547. Corp! Magazine now has a new online edition which contains its own original content and includes special online editions that focus on Human Resources, Green.Sustainability, Digital/Technology and other special topics.

Free online tools from OSRAM Opto Semiconductors deliver LED lighting solutions

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Sunnyvale, Calif. (Oct. 12, 2010) — OSRAM Opto Semiconductors is providing powerful new tools, downloads, and technical information for solution providers and engineers via its LEDlight website.

The new online tools section provides access to a number of LED lighting tools for lighting engineers and designers.  The tool section is located at http://ledlight.osram-os.com/led-ssl-tools.

“The new tools section of the OSRAM Opto Semiconductors LED light site is designed to be a leading resource for engineers in the LED light industry, with free information and tools to help deliver LED lighting solutions using OSRAM Opto Semiconductors components,” said Brian Terao, Director of SSL for OSRAM Opto Semiconductors. “OSRAM Opto Semiconductors takes pride in providing the LED lighting industry with valuable resources and information, and these online tools give us another avenue to offer guidance.”

The tools section features a section of LED lighting resources open to the public, including video slidecasts of recent reference designs, LED product highlights, and SSL technical guides.

Free Online Tools OSRAM Opto Semiconductors

The new Tools section of OSRAM Opto Semiconductors’ LEDlight website offers SSL engineers free access to technical information and downloads to help deliver OSRAM Opto Semiconductors-based solutions.The new Tools section of OSRAM Opto Semiconductors’ LEDlight website offers SSL engineers free access to technical information and downloads to help deliver OSRAM Opto Semiconductors-based solutions.

Registration for the tools section is free. Registered users will have access to a multitude of helpful resources for lighting industry engineers.  Among these tools are the downloadable Printed Circuit Board design files (Gerbers) along with a viewer if needed, which include links to purchase the associated components; an Optic Selector Tool that helps users identify the best lense and optics solutions from several OSRAM partners; and Technical Papers and Reference Designs, which will be updated regularly with the latest LED and SSL industry innovations from OSRAM Opto Semiconductors.

The tools section will be updated continuously with new LED light resources, features and information.  Be sure to check page regularly for frequent updates.

To learn more about the free LED lighting tools from OSRAM Opto Semiconductors, visit the LED light site at http://ledlight.osram-os.com/led-ssl-tools.

About OSRAM Opto Semiconductors
OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to www.osram-os.com.

Crain’s Detroit 40 Under 40 – Derek Mehraban

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Crain’s 40 under 40 for 2010 features Ingenex Digital Marketing CEO and Instructor of the MSU New Media Driver’s License(sm) Derek Mehraban.

Crain’s Detroit Business has released the winners of the coveted 40 Under 40 featuring Derek Mehraban, CEO of Ingenex Digital Marketing, Instructor of the MSU New Media Driver’s License(sm) and Founder of Lunch Ann Arbor Marketing.

The 19th annual list honors Southeast Michigan’s top men and women who have made an impact in business and in their communities before age 40. Over 300 nominees were submitted and 40 rose to the top as Michigan’s innovators.

Derek Mehraban is a leader in digital marketing. His company, Ingenex Digital Marketing – http://ingenexdigital.com –  serves regional as well as national clients and helps them achieve measurable and dramatic results from their interactive promotions.

The jewel in Mehraban’s crown is creating a virtual trade show website for client Osram Opto Semiconductors which garnered 4,000 visitors and more than 23,500 page views, to start. Mehraban’s creation of a virtual tradeshow was such an overwhelming success, Ingenex and OSRAM Opto Semiconductors will be replicating the event on October 27th for the LED Light for you System Design Workshop

In addition to Derek Mehraban’s entrepreneurial success, he is also a dedicated educator at his alma mater, Michigan State University’s College of Communication Arts and Sciences. Along with Rick Cole, Chairman of MSU’s Advertising, Public Relations and Retailing department, Mehraban created and instructs the New Media Driver’s License(sm), a course that gives students hands-on experience with cutting-edge marketing techniques that give graduates an edge in a competitive job market. Social media, search engine optimization, Google Analytics, pay-per-click ads, blogging, digital public relations and more are subjects that enable students to learn new media in a changing digital landscape.

Mehraban’s latest development in the course is offering the class for corporate marketing training. Now, companies can access digital marketing knowledge to monitor customer conversations, become active in the social community, increase search rankings and more.

Not only is Derek Mehraban an entrepreneur and educator, he is also an active member in the community. In 2008, Mehraban founded Lunch Ann Arbor Marketing, a non-profit marketing education and networking group. The group started as 5 people passionate about making a change in Ann Arbor and has grown in two years to average more than 80 per week and well over 1,000 members.

Through the educational networking nonprofit, many people seeking opportunities have found jobs, companies looking for new ideas have connected with local talent but most importantly, knowledge has been shared throughout the community. LA2M also donates to local charities and has plans to begin scholarships or educational grants for students who desire a career in marketing. For more information about the non-profit, visit:http://la2m.org.

Read the full article: Crain’s Detroit 40 Under 40 – Derek Mehraban

Connect with Derek:
Facebook: facebook.com/mehraban
Twitter: @Mehraban
LinkedIn: linkedin.com/in/mehraban