Digital Marketing Agency Creates Virtual Tradeshow For OSRAM Opto Semiconductors

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Ann Arbor, Mich. – December 7, 2010 – Digital marketing agency, Ingenex, created a virtual tradeshow experience for OSRAM Opto Semiconductors at The LED Light for You Workshop North America in San Diego, California on October 28, 2010.

The LED Light for You Workshop North America virtual tradeshow web site features videos, photos, and news stories from the actual workshop held in October. It also allows those that were unable to attend in person the chance to receive a real-life tradeshow experience without leaving their computers. Ingenex Digital Marketing took extensive photos of the tradeshow, and video of exhibitors and partners in the LED Light for You network. All presentations given by professionals and leaders in the LED Lighting Industry were archived and posted on Slideshare for easy sharing and embedding. This technique really extends the value of the tradeshow experience.

“The virtual tradeshow experience is a great way for brands to carry their message beyond the tradeshow floor, and to engage audiences who were not able to travel to the event.” said Derek Mehraban, CEO of Ingenex Digital Marketing “The LED Light For You virtual tradeshow page is another successful example of using digital technology to improve the tradeshow experience, and drive traffic to our client (Osram Opto Semiconductors) web site.”

The recent virtual tradeshow experience in San Diego was modeled after a previous successful virtual tradeshow experience. Earlier this year, the digital marketing firm spearheaded OSRAM Opto Semiconductors’ virtual tradeshow at Lightfair International that produced phenomenal results including over 23,500 page views, page one ranking for they keyword “Lightfair,” over 200 online mentions and the number one Google result for 11 different strategic key phrases.

The Lightfair virtual event garnered so much online buzz it created demand for a repeat, which resulted in the LED Light For You Workshop North America virtual tradeshow experience. Ingenex plans to continue building on these successes and position virtual tradeshows as a must-have for an effecctive, integrated event experience.

About OSRAM Opto Semiconductors:
OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world. For more information go to www.ledlight.osram-os.com

About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.

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Ingenex Digital Now Hiring Digital Operations Manager – Apply Today!

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Leading Internet marketing firm, Ingenex Digital Marketing is expanding once again and is looking for a true leader to fill the recent opening, Digital Operations Manager.
Ingenex Digital Marketing is an Ann Arbor based company with a growing national reach. The Digital Operations Manager will play a critical role in taking Ingenex to the next level with strong leadership and communication skills.

The Digital OM will manage the day-to-day client interactions as well as insure effective team communication and project management.

Responsibilities include, but are not limited to: project management, ensuring quality control production, serving a key role in the achievement of Ingenex’s goals for optimal client satisfaction, innovation and excellence, creating and presenting client proposals, and much more.

Come work at Ingenex Digital Marketing where you will hit the ground running. The position will require a person who has the ability to simply roll up his or her sleeves and get down to business while keeping a positive attitude. For more information or to apply, visit: http://ingenexdigital.com/job

About Ingenex:
Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.

For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com

3.7 Designs launches website for eco-friendly Ferthaul

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3.7 Designs has announced the official launch of the new Ferthaul website, a firm that’s responsible for some of the most innovative and revolutionary technology available in the municipal, agricultural and food industries.

Many experts have concluded that eco-friendly solutions are not compatible with industry and agriculture. Ferthaul is proving that idea is a myth with its patented iCan Loading System and iCan Agi-Pump that maximizes profitability, while reducing the carbon footprint of industries in a variety of ways.

Located in Dexter, MI, Ferthaul specializes in manure hauling and bio-solids management. The firm has been a leading provider in the transportation and application of wastewater throughout North America since 1992. The company is dedicated to providing healthier crops, restoring land composition and boosting crop yields through the utilization of its elite land management systems.

Nick Szabo is the president and CEO of Ferthaul, a well-known innovator in the agricultural industry. He’s spent the last 15 years researching, modifying and perfecting top of the line agricultural equipment to excel in even the most difficult climatic and soil variations.

Thomas Smyth is the firm’s vice-president and chief advisor. He brings a wealth of experience to the company through the agricultural industry. He’s a former president and CEO of Heinz Canada, Inc. and served as chairman of the Agricultural Research Institute of Ontario. He was also the chair of Food & Consumer Products of Canada and worked for 13 years with the Agriculture Adaptation Council.

Ferthaul’s iCan Loading System supports a 100 percent payload for spreaders and trucks in under one minute. The increased loading efficiency reduces and can even prevent the bottleneck effect typically found in large projects. Companies that rely on dirt haulers for large construction projects will see a significant reduction in the amount of wind-borne dust and allergens.

The patented iCan Agi-Pump is versatile, original and electric. The mounted pumps can be combined with an optional mixer and each Agi-Pump can easily move 500-1,000 gallons. The four-bolt hook up can be removed quickly and easily for immersion in any well hole or an under barn pump out location. The powerful system allows for the removal and spreading of thicker manure. Bio-waste can be delivered to fields and other locations that couldn’t be reached before, allowing for the use of eco-friendly manure solutions rather than chemical means. The iCan Agi-Pump is also the first choice for the removal of sludge and sediment in ponds, lagoons and tanks, as well as dredging operations.

Built and designed with efficiency and compaction in mind, the pump and loading system increase efficiency, while reducing fuel emissions through the patented delivery systems. The Ferthaul systems set a precedent within the industry, with a land management system that can haul 20 percent faster, 20 percent further and for 20 percent less, thereby reducing the world’s carbon footprint one step at a time.

3.7 Designs created the Ferthaul website. The firm’s four-man team of designers and developers is located in Ann Arbor, MI. They work with a select group of clients to ensure each business receives the dedicated attention it deserves. They’re certified Google professionals, so clients know they’re obtaining the services of experts who are cognizant of the latest methods and techniques. The team has a passion for their work and approaches every project with a sense of humor and optimism.

They offer a full suite of services that includes website design, creation and launch. They can help with establishing an online identity, branding and logo design, as well as a variety of content management solutions. They offer e-commerce, WordPress, and drag and drop solutions that are user-friendly and places the client firmly in control.

The firm works closely with clients to develop a plan of action, then creates a number of design concepts. They provide a website solution customized to each business, based on individual needs and requirements. 3.7 Designs launches the site, configures servers to perform and respond quickly, and sets up backups and tools that help them monitor the website to ensure optimal performance.

3.7 Designs works with clients and meets with business owners on a quarterly or bi-quarterly basis. They discuss the site and ascertain which elements have been particularly successful and what should or could be eliminated or changed. Clients are always welcome to make suggestions and ask questions to determine their options and decide in which direction they want to move in the future.

FertHaul can be contacted by phone 1-888-937-5968 or via email at info@ferthaul.com. For more information, visit the website at http://www.ferthaul.com. For more information about 3.7 Designs, visit their website at http://www.3point7designs.com or contact them by phone at (734)-274-2396.

MSU Students Create YouTube Videos Promoting New Media Driver’s License Course – Round 2

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More students in the New Media Driver’s License course at Michigan State University have created more YouTube videos to create commercials promoting the #NMDL class and to gain extra credit points. EAST LANSING, Michigan – November 10, 2010 – Even more students in the New Media Driver’s License course have created video commercials that inform viewers about the advantages of the class. The course is taught by Derek Mehraban, CEO of Ingenex Digital Marketing based in Ann Arbor, and Michael Lorenc, Head of Dedicated Client Service for Google Canada.

The two new videos focus on showing the various social media sites students will learn to master when taking the class. Students are taught how to effectively use sites like Facebook, Twitter, LinkedIn, and many more to brand themselves and their company.

A video created by AhYoung Shin, DongMin Kim, and HyunSoo Cheon flashes images of several social media sites including Facebook, Digg, Twitter, Google, and YouTube. It catches the viewers attention and points them in the direction of the class website at the end.

AhYoung’s blog: Hello

DongMin’s blog: Nick’s Blog

HyunSoo’s blog: LuvCosmetic

The second video, created by Ni Huang, Yan Zhang, and Denise Xia, shows many sites that are taught in the class. It is a creative way of showing what students will learn in the class and it also shows how the world of digital media is fast paced and ever changing.

Ni’s blog: WOW

Yan’s blog: Yan@Luxury&Fashion

Denise’s blog: Build a Better World

The information in these videos is not the only information students will learn in the New Media Driver’s License class. Lessons focus on how to use new media sites effectively, search engine optimization, digital marketing, and digital public relations.

Students can still enroll in the course for the Spring 2011 semester! The class meets at Novi’s Walsh College Campus for only two in-person sessions while the rest of the class is taught online. The first class is held on January 15th. For more information about the course, visit http://newmediadl.com or to register, visit http://www.reg.msu.edu.

New Media Driver’s License Class Teaches Student’s Beneficial Digital Marketing Skills at Michigan State University

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The New Media Driver’s License Course in the Advertising, PR, and Retailing Department at Michigan State University teaches valuable information on how to use new media marketing that is beneficial to any student’s future career.

EAST LANSING, Michigan – November 9, 2010 – The semester long New Media Driver’s License course, instructed by Derek Mehraban, CEO of Ingenex Digital Marketing in Ann Arbor, and Michael Lorenc, Head of Dedicated Client Service for Google Canada, is growing in popularity at MSU not only for it’s fun and creative assignments but also for the advantages students are given from learning the course material. Richard Cole, Chair of the Department of Advertising, Retailing, and Public Relations, also oversees the course.

The class is open for the Spring 2011 semester. The course meets for only two full day sessions at Novi’s Walsh College campus, with the first day of class being January 15th. Students in the course are given weekly online assignments designed to teach how to effectively use digital marketing techniques like search engine optimization and digital public relations, all while mastering popular social media sites like Facebook, Linkedin, Twitter, and YouTube. The class also fulfills students’ writing requirement for graduation.

The course is open to all majors so it will continue to expand the knowledge of advertising and public relations students while educating students in other areas on how new media can be useful in their chosen field.

The class can be an advantage for everyone who takes it. The world of digital marketing is always growing and changing so it is important for students to learn how to effectively use new media. By learning these skills and techniques students will have an edge in their future careers and will have the benefit of understanding how to correctly market themselves and their company online.

“The world of digital marketing is always changing. It is important for people in any profession to stay updated,” said Mollie Dargan, NMDL Student Spring 2010. “After taking the class I have realized that the information taught is not just beneficial for advertising and pr students, everyone should have knowledge in new digital media. It is more important than ever before for people to have a digital foundation and a way to digitally market themselves and their brand. The information taught in the New Media Driver’s License course will benefit anyone in any profession.”

In addition to providing new media training for MSU Students, the New Media Driver’s License course is available for corporations and professionals interested in building their business online through search engine optimization, social media, digital marketing, and more.

“All students can use digital marketing to help themselves and the companies they work for. The tools presented in the New Media Driver’s License will help them to achieve a high level of understanding in new media marketing,” said Derek Mehraban, course instructor. “The course will teach students how to brand themselves and their companies in a professional manner while also showing them how to continue using their digital marketing skills throughout their future careers.”

Be sure to enroll in the class soon! Spots are still available for the Spring 2011 semester but they are filling fast. To register for the class go to the MSU Registration site and search for ADV 492. For more information about enrollment in the course, visit http://newmediadl.com/Spring2011.

MSU Students Use YouTube to Promote New Media Driver’s License Course

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New Media Driver’s License Students at Michigan State University use YouTube to get extra credit in class and promote the #NMDL course in a video commercial.

EAST LANSING, Michigan – November 8, 2010 – Some students in The New Media Driver’s License class taught by Derek Mehraban, CEO of Ann Arbor based digital marketing agency Ingenex, and Michael Lorenc, Head of Dedicated Client Service for Google Canada, have created commercials focused on informing viewers about the course and how it is beneficial to anyone that takes it.

The videos focus on the advantages of taking the class, how the class will be helpful in future careers, and explain how to learn more.

One video, created by Lauren Campbell, focuses on the idea that the New Media Driver’s License course will help anyone that is confused about using social media sites. It lets the viewers know what is taught in the class, including search engine optimization, blogging, and using various social media sites effectively.

Lauren’s Blog: Heels on the Field

A creative and fun video, designed by Shelley Zalewski, discusses the fact that just because anyone can blog, tweet, and friend online doesn’t mean they should. She explains that by taking the New Media Driver’s License course, students will learn how to use social media sites the correct way and says that people should not “drive without a license.”

Shelley’s Blog: Freelancia

A video, created by Mary Beth Revard, explains to viewers why they should get their New Media Driver’s License. It shows the several topics that students can learn about in the class including digital public relations, search engine rankings, and becoming a social media pro.

Mary Beth’s Blog: MBBR

Sean Arthur Schwartz‘s video focuses on how the New Media Driver’s License course is different than other courses offered at MSU. He mentions that classes usually make you memorize facts that you often forget right after taking the test and then describes how the New Media Driver’s License class teaches students information they can use in their futures.

Sean’s Blog: EverythingSEAN

A video produced by Stephen Stofflet lets viewers know it is time to celebrate the New Media Driver’s License course. With fun music and links to the class site, this video gets viewers attention and makes them curious as to what the course is all about.

http://animoto.com/play/orNLVy7hhcKWb1NlRibitw

Stephen’s Blog: (b)logout

Another video, created by Julie Esmer and Alaina Galbraith, focuses on MSU students’ knowledge of the course and how they feel about new media. It focuses on real students thoughts on the importance of new media in the classroom, the workplace, and the future.

Julie’s Blog: Julie’s Social Media Breakdown

Alaina’s Blog: Stay Awesome

These videos are just the beginning for all that can be learned in the New Media Driver’s License course. Students in the New Media Driver’s License class are taught to effectively use new media portals in a way to brand themselves and their companies. With focuses on search engine optimization, digital pr, social media sites, and digital marketing, students are sure to learn something new with each lesson.

There is still time for students to enroll for the Spring 2011 semester! The class meets for only two full day sessions at Walsh College’s Novi Campus and all assignments are assigned and completed online. The first class is held on January 15th. For more information about the course, visit http://newmediadl.com.

MSU Marketing Resource Fair to Include Derek Mehraban as Keynote Speaker

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On Nov. 4, The Michigan State University Marketing Association (MSUMA) and The Marketing Mix will host the 2010 Marketing Resource Fair at the Stadium Tower

Nov. 3, 2010 – EAST LANSING, Mich. – On Thursday, November 4, Ingenex CEO, Michigan State University professor and proud Spartan alum Derek Mehraban will deliver the keynote speech at the 2010 Marketing Resource Fair hosted by The Marketing Mix and The Michigan State University Marketing Association (MSUMA).

The Marketing Resource Fair begins at 5:30pm, is open to all majors and is free to attend. Mehraban’s keynote speech will begin the event, followed by presentations from Target, Enterprise and the Lear Center.  The career fair portion of the event runs from 6:45 to 8:00pm.  Additional participating companies include Hershey’s, Maritz, Altria, Ducker Worldwide and PNC.  For more information regarding the career fair visit the Marketing Mix website at http://www.msumarketing.com.

Mehraban, an MSU alum who also teaches the MSU New Media Driver’s License course, is a member of the Marketing Advisory Council and is ranked 26th nationally among marketing professors. His New Media Driver’s License course focuses on teaching students about all aspects of digital marketing, including social media marketing, search engine optimization, digital public relations, and blogging.

Mehraban is the founder and CEO of both Ingenex Digital Marketing, a marketing company that delivers Internet and online marketing solutions for a digital world, and Lunch Ann Arbor Marketing, a marketing education non-profit that focuses on both traditional and new media marketing strategies.  Ingenex digital marketing solutions include web design, social media marketing, search engine optimization, web analytics, pay-per-click advertising and much more.

The Marketing Mix is an MSU-exclusive organization that was created to give students hands-on, real life business experience. Members gain experience by offering businesses free marketing consulting services, which gives both the businesses and the students an opportunity to learn more about marketing. Recent Marketing Mix clients include The Buckle, Buffalo Wild Wings and the MSU Dairy Store.

MSUMA is a nationally affiliated marketing organization that is open to all majors. The organization gives members the opportunity to meet employers and network with professionals.

For more information about Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.

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About Ingenex Digital Marketing
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.

3.7 Designs announces launch of AVL North America project website

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3.7 Designs has announced the launch of the micro website created for the AVL North America M.O.V.E. product launch. M.O.V.E. is an on-board vehicle testing platform for integrated performance and emissions calibration. The site can be viewed at http://avlreception.com

The M.O.V.E. platform was featured at the Automotive Testing Expo 2010, held in Novi, MI, at which time AVL North America showcased four product demonstrations. Those included in-vehicle combustion development, trip data analysis, calibration data management, and drivability calibration.

AVL is the world’s largest privately owned company for development, simulation and testing technology for powertrains in passenger cars, trucks and large engines. AVL works with hybrid, combustion engines, transmissions, electric drives, batteries and software to increase efficiency and performance.

Founded in 1948, AVL is an integral partner of the automotive industry, focused on developing and improving all types of powertrain systems. AVL develops simulation software that focuses on the design and optimization of powertrain systems, covering all phases of the development process. The firm produces all the instruments and systems required for engine and vehicle testing.

As the automotive industry evolves, AVL is poised to evolve with it. AVL provides the tools and solutions to develop state-of-the-art technological advances by providing real life testing results and solutions. Tomorrow’s challenges require complex, innovative and timely solutions, and AVL is dedicated to turning visions of the future into a reality with their pioneering spirit.

3.7 Designs created the AVL micro site. The firm is comprised of a four-man team of designers and developers located in Ann Arbor, MI. They work with a select group of clients to ensure each business receives the dedicated attention they deserve. They’re certified Google professionals, so clients know they’re obtaining the services of experts who are cognizant of the latest methods and techniques. The team has a passion for their work and approaches every project with a sense of humor and optimism.

They offer a full suite of services, including website design, creation and launch. They can help with establishing an online identity, branding and logo design, as well as a variety of content management solutions. They offer e-commerce, WordPress, and drag and drop solutions that are user-friendly and places the client firmly in control.

The firm works closely with clients to develop a plan of action, then creates a number of design concepts. They provide a website solution customized to each business, based on individual needs and requirements. 3.7 Designs launches the site, configures servers to perform and respond quickly, and sets up backups and tools that help them monitor the website to ensure optimal performance.

After the official website launch, 3.7 Designs continues to work with clients and meets with business owners on a quarterly or bi-quarterly basis. They discuss the site and ascertain which elements have been particularly successful and what should or could be eliminated. Clients are always welcome to make suggestions and ask questions to determine their options and decide in which direction they want to move in the future.

For more information about AVL, visit the website at https://www.avl.com. For more information about 3.7 Designs, visit their website at http://www.3point7designs.com or contact them by phone at (734)-274-2396.

Ingenex CEO Derek Mehraban Joins Digital Marketing Panel Discussion at TiECON MIDWEST 2010

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Ingenex CEO Derek Mehraban Joins Digital Marketing Panel Discussion at TiECON MIDWEST 2010
Mehraban and other marketing experts to discuss social media strategy and digital media with an entrepreneurial focus at major industry conference
Dearborn, Mich. — October 29, 2010 — Ingenex CEO and digital marketing expert Derek Mehraban joins a panel discussion highlighting digital and social media strategy today at TiECon Midwest 2010, Michigan’s largest conference on entrepreneurship.  TiECon Midwest 2010 takes place October 28-29, 2010 at The Henry in Dearborn, Mich.
The panel discussion, moderated by Michigan News Network Founder Mike Brennan, will provide expert insights about social media marketing strategy for startups and entrepreneurs, and the value of digital media in driving brand awareness and improving market penetration.  Also participating are SmartFinds CEO Melih Oztalay and Aqaba Technologies CEO Ramsey Sweis.
“As the founder of Ingenex Digital Marketing and marketing education non-profit Lunch Ann Arbor Marketing, I understand first hand the value that digital strategy can deliver for entrepreneurial companies,” said Ingenex CEO Derek Mehraban.  “I am proud to join the panel at TiECon Midwest and share best practices with the startup community.”
A wide range of social media marketing topics will be covered as well as best practices for digital content creation, cost benefit analysis and even venture capital funding.  For a full overview of the TiECon Midwest 2010 event, visit http://www.tieconmidwest.org.
Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.
For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.
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About Ingenex Digital Marketing
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.
About TiECon Midwest 2010
TiECon Midwest is Michigan’s Largest Conference on entrepreneurship, designed for the Innovative Entrepreneur who thinks creatively, innovatively and resourcefully to create their own future regardless of economic conditions and uncertainties. TiECon Midwest 2010 provides a unique opportunity to exchange ideas, explore new businesses, discuss emerging technologies, share growth strategies and obtain insight from global business leaders, community leaders and worldwide experts.
Contact:
Eric Rodriguez, Client Services Manager
Ingenex Digital Marketing
734-272-4698
eric@ingenexdigital.com

Ingenex Digital To Be a Part of Three Big Marketing Events Occurring on October 20th in Southeast Michigan

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Oct. 20th marks a significant day in Michigan for digital marketing enthusiasts, with three big events that explore the impact of digital marketing and the advent of new era of communication

Ann Arbor, Mich. — October 19, 2010 – Wednesday, October 20th marks a big day for Ingenex and Michigan digital marketing enthusiasts from Ann Arbor and beyond. With the Ann Arbor/Ypsilanti Regional Chamber’s Morning Edition event at Weber’s Inn, ESPN broadcaster Mike Tirico live at Lunch Ann Arbor Marketing and the 140 Characters Conference at the Filmore Detroit, it is sure to be a landmark day in the southeast Michigan marketing community.

The day begins at the venerable Ann Arbor hotel Weber’s Inn with the Morning Edition breakfast, a monthly program hosted by the Ann Arbor/Ypsilanti Regional Chamber designed to keep Chamber members well-informed and up-to-date on community issues. This Ann Arbor meeting space is a great solution for corporate events and is the perfect setting for the Morning Edition breakfast. Morning Edition creates an opportunity for attendees to network with one another in a relaxed atmosphere while bringing vital local issues to the forefront of community dialogue. Morning Edition runs 7am – 9am, and the list of speakers includes:
·      Derek Mehraban, CEO of Ingenex Digital Marketing
·      Mark Oulmet, Washtenaw County Commissioner
·      Sean Reed, Executive Director of Clean Energy Coalition
·      Wendy Brightman, Managing Director of Ele’s Place
·      Mike Finney, President & CEO of Ann Arbor SPARK

Ingenex CEO and digital marketing guru Derek Mehraban will lend his digital marketing and social media expertise to this diverse panel of local entrepreneurs and innovators who are helping to contribute amazing things to the economic future of the Ann Arbor/Ypsilanti region.

Amazing things are also happening at Conor O’Neill’s in downtown Ann Arbor, as marketing education non-profit Lunch Ann Arbor Marketing hosts ESPN’s Mike Tirico. Mike Tirico will share his insight about the marketing of the World Cup and the rise of soccer in the United States. Tickets are sold out for this event, and 100% of the proceeds will go to Peace Neighborhood, a charity that provides programs for children, families and individuals to discover options, enhance skill sets and make good choices that lead to community involvement and self-sufficiency.  Ingenex Digital Marketing is sponsoring this edition of LA2M and will hand out vuvuzuelas to the first 125 people who attend the event.

The day closes at the Fillmore Detroit, where Derek will speak at the 140 Characters Conference.  #140conf events provide a platform for the Twitter community and offers them a way to listen, connect, share and engage with each other. This event, created by American Internet entrepreneur Jeff Pulver, is about the impact that this new form of social media has on businesses, on people and on our lives.  The fast pace schedule features 10-minute feature talks as well as 20-minute panel discussions.  Derek will join a panel discussion highlighting the use of social media in the classroom.  He will highlight the New Media Drivers License® course that he teaches at Michigan State University and will be joined by fellow social media educators Tonja Deegan and Mark W. Smith.

Other feature speakers lined up for this event including #140conf founder Jeff Pulver, Detroit Mayor Dave Bling, Lemonade Detroit creator Eric Proulx, and GM Head of Social Media Christopher Barger.

Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.

For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.

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