Ingenex Digital Marketing To Manage Google AdWords Campaigns For Select AnnArbor.com Advertisers

Ann Arbor, Mich — April 28, 2011 — Digital marketing agency, Ingenex was chosen by AnnArbor.com to manage Google AdWords campaigns for select AnnArbor.com advertisers as part of an enhanced Internet advertising option with AnnArbor.com.

Google AdWords Certified Digital Marketing Agency, Ingenex has been selected to manage Google AdWords campaigns with the goal of enhancing engagement with AnnArbor.com advertisers online campaigns. Ingenex is tasked with driving traffic to AnnArbor.com advertisers business profiles on AnnArbor.com, thus increasing the reach of the advertisers campaigns and engagement with their web properties.

“This partnership is a perfect marriage of an online media company (AnnArbor.com) who is helping its local customers by driving traffic and creating awareness for their businesses, and an Ann Arbor based AdWords certified digital agency (Ingenex) who understands how to drive traffic via Google AdWords,” said Ingenex Digital CEO, Derek Mehraban.

“We are excited about providing local advertisers a turn-key marketing program that extends their advertising message beyond the borders of AnnArbor.com and incorporates multiple digital marketing elements including; display, search, email and social media. This program allows local businesses to maximize their ROI through multiple channels while increasing their reach and frequency in the Washtenaw County market” – Kevin Currie, Director Of Digital Strategy, AnnArbor.com.

About Ingenex Digital Marketing:

Located in Ann Arbor, Ingenex Digital Marketing has worked with many different businesses to provide marketing solutions to the booming digital world. Ingenex is experienced in search engine optimization (SEO), social media marketing, pay-per-click advertising and web design. 
  
For more information about Ingenex, call (734)272-4698 or visit the web site: www.ingenexdigital.com

About AnnArbor.com:

Serving Ann Arbor and Washtenaw County, Michigan, AnnArbor.com is a whole new kind of company that combines the proud tradition of local journalism with a commitment to building a true online community. AnnArbor.com provides the opportunity to stay connected to local news and information, and to contribute and share content on whatever topics individuals find important. AnnArbor.com can be found online 24/7 and in print on Thursday and Sunday. 
 
For more information about AnnArbor.com, call David Martel, Marketing Director, at (734)623-4650 or visit the web site: www.annarbor.com

Michigan Digital Agency Ingenex Digital Marketing Launches New Web Site for Lansing Neurosurgery

Michigan digital agency and web design company launches a redesigned web site for Lansing Neurosurgery – a leading brain and spine surgery practice based in Michigan.

Ann Arbor, Mich. — January 24, 2011 — Michigan digital agency Ingenex recently launched a new web site for Lansing Neurosurgery (http://lansingneurosurgery.com) designed to increase customer interaction and drive sales for the Lansing Michigan based back and spine surgery clinic.

Ingenex Digital is an experienced, full-service agency focused on search engine optimization (SEO), search engine marketing (SEM), social media marketing, digital strategy, digital PR, content marketing and web site design. Along with the new web site, Ingenex will handle search engine optimization and search engine marketing for Lansing Neurosurgery and launch a social media campaign to engage the community, allow for patient interaction, and promote Lansing Neurosurgery brain and back surgery services and information to the Michigan community.

“Lansing Neurosurgery, in partnership with Ingenex, took considerable time developing a comprehensive web strategy designed to greatly enhance information exchange with patients and potential patients, while expanding the organization’s overall web presence.  It is our hope that the updated Lansing Neurosurgery web site will serve as an information resource for patients and the community,” said Chief Operating Officer, David Corteville.

lansing neuro web site ingenex

Lansing Neurosurgery’s new web site is designed to help users navigate with ease, whether researching conditions treated by Lansing Neurosurgery or looking for a laser spine surgery clinic. The Conditions Page allows users to explore the many conditions as well as find out possible treatments and prognosis. On the About Page, users can read a short biography of each of the board-certified neurosurgeons currently practicing at Lansing Neurosurgery. The site also gives visitors updates on Lansing Neurosurgery’s latest news, including current health news. The redesigned Lansing Neurosurgery web site also offers testimonials from previous patients give positive feedback about the great service provided by the East Lansing-based surgeons.

The social media marketing campaign to be launch by Ingenex Digital for Lansing Neurosurgery will include a Facebook page, a Twitter page and a YouTube account. The enhanced social media presence will allow fans and followers to create discussions, write reviews or simply post comments about their experience at Lansing Neurosurgery.

The new web site design portrays information in a more clear and concise way, keeping in mind the need to create a web site that can be navigated with ease.

About Ingenex Digital Marketing:
Ingenex Digital Marketing is a Ann Arbor, Michigan based Internet marketing firm that works with many different businesses to provide marketing solutions to the booming digital world. Ingenex is experienced in search engine optimization (SEO), search engine markeitng (SEM) social media marketing and web site design. Ingenex has a unique process of helping companies better understand their customer, and then create content and value to that customer with the goal of building long term relationships.

For more information about Ingenex Digital Marketing, call (734) 272-4698 or visit: http://www.ingenexdigital.com.

About Lansing Neurosurgery:
Established in 1964, Lansing Neurosurgery is comprised of board-certified neurosurgeons and brain surgery experts. The surgeons at Lansing Neuro treat brain disorders, spinal disorders and trauma, while combining both surgical and non-surgical treatment options. These Mid-Michigan surgeons have built a strong relationship with many other physicians throughout Michigan on a referral basis. The physicians at Lansing Neurosurgery pride themselves on the fact that each one is an Associate Clinical Professor of Medicine at Michigan State University and they also serve as the Neurosurgeons to Michigan State University Spartan Athletics.

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