Tag Archives: michigan

Ingenex Digital Marketing To Manage Google AdWords Campaigns For Select AnnArbor.com Advertisers

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Ann Arbor, Mich — April 28, 2011 — Digital marketing agency, Ingenex was chosen by AnnArbor.com to manage Google AdWords campaigns for select AnnArbor.com advertisers as part of an enhanced Internet advertising option with AnnArbor.com.

Google AdWords Certified Digital Marketing Agency, Ingenex has been selected to manage Google AdWords campaigns with the goal of enhancing engagement with AnnArbor.com advertisers online campaigns. Ingenex is tasked with driving traffic to AnnArbor.com advertisers business profiles on AnnArbor.com, thus increasing the reach of the advertisers campaigns and engagement with their web properties.

“This partnership is a perfect marriage of an online media company (AnnArbor.com) who is helping its local customers by driving traffic and creating awareness for their businesses, and an Ann Arbor based AdWords certified digital agency (Ingenex) who understands how to drive traffic via Google AdWords,” said Ingenex Digital CEO, Derek Mehraban.

“We are excited about providing local advertisers a turn-key marketing program that extends their advertising message beyond the borders of AnnArbor.com and incorporates multiple digital marketing elements including; display, search, email and social media. This program allows local businesses to maximize their ROI through multiple channels while increasing their reach and frequency in the Washtenaw County market” – Kevin Currie, Director Of Digital Strategy, AnnArbor.com.

About Ingenex Digital Marketing:

Located in Ann Arbor, Ingenex Digital Marketing has worked with many different businesses to provide marketing solutions to the booming digital world. Ingenex is experienced in search engine optimization (SEO), social media marketing, pay-per-click advertising and web design. 
  
For more information about Ingenex, call (734)272-4698 or visit the web site: www.ingenexdigital.com

About AnnArbor.com:

Serving Ann Arbor and Washtenaw County, Michigan, AnnArbor.com is a whole new kind of company that combines the proud tradition of local journalism with a commitment to building a true online community. AnnArbor.com provides the opportunity to stay connected to local news and information, and to contribute and share content on whatever topics individuals find important. AnnArbor.com can be found online 24/7 and in print on Thursday and Sunday. 
 
For more information about AnnArbor.com, call David Martel, Marketing Director, at (734)623-4650 or visit the web site: www.annarbor.com

Digital Marketing Agency Hiring Director of Search Engine Marketing

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Ann Arbor, Mich. — Dec. 8, 2010 — Top digital marketing agency, Ingenex is looking to strategically expand its team with a new position – Director of Search Engine Marketing.

A growing portfolio of satisfied clients has heightened the demand for Ingenex’s proven success in search engine optimization and pay-per-click advertising. We are looking for the right person to play an important role in leading our team to the next level of success.

The Director of Search Engine Marketing will oversee SEO/SEM efforts, establish processes, procedures, improve our conversions and traffic for all our clients and Ingenex properties and much more.

Responsibilities include, but are not limited to: Leading overall strategy and direction of SEO and PPC, providing input and leadership into our current processes, working with Ingenex clients to maximize their search engine presence, this may include strategy, reporting, measurement and SEO implementation and helping Ingenex become known as the premier search engine marketing company and digital agency in Michigan through excellent results and client service.

Work in the heart of Ann Arbor for a digital marketing firm that is setting the marketing community on fire. Ingenex is closely involved in New Media Driver’s License at Michigan State University, a course that teaches new media to up-and-coming marketing professionals, Lunch Ann Arbor Marketing, the premier educational non-profit for digital marketing, and Hashtags for Life, a truly hilarious site that creates internet inspiration in the form of #hashtags. Be a part of the digital marketing firm that not only boasts of “cool clients” but also takes pride in community engagement.

For more information on the Director of Search Engine Marketing Position, visit: http://ingenexdigital.com/director-search-engine-marketing

About Ingenex:
Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations and web analytics. For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com

Ingenex Digital Now Hiring Digital Operations Manager – Apply Today!

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Leading Internet marketing firm, Ingenex Digital Marketing is expanding once again and is looking for a true leader to fill the recent opening, Digital Operations Manager.
Ingenex Digital Marketing is an Ann Arbor based company with a growing national reach. The Digital Operations Manager will play a critical role in taking Ingenex to the next level with strong leadership and communication skills.

The Digital OM will manage the day-to-day client interactions as well as insure effective team communication and project management.

Responsibilities include, but are not limited to: project management, ensuring quality control production, serving a key role in the achievement of Ingenex’s goals for optimal client satisfaction, innovation and excellence, creating and presenting client proposals, and much more.

Come work at Ingenex Digital Marketing where you will hit the ground running. The position will require a person who has the ability to simply roll up his or her sleeves and get down to business while keeping a positive attitude. For more information or to apply, visit: http://ingenexdigital.com/job

About Ingenex:
Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.

For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com

Ingenex Digital To Be a Part of Three Big Marketing Events Occurring on October 20th in Southeast Michigan

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Oct. 20th marks a significant day in Michigan for digital marketing enthusiasts, with three big events that explore the impact of digital marketing and the advent of new era of communication

Ann Arbor, Mich. — October 19, 2010 – Wednesday, October 20th marks a big day for Ingenex and Michigan digital marketing enthusiasts from Ann Arbor and beyond. With the Ann Arbor/Ypsilanti Regional Chamber’s Morning Edition event at Weber’s Inn, ESPN broadcaster Mike Tirico live at Lunch Ann Arbor Marketing and the 140 Characters Conference at the Filmore Detroit, it is sure to be a landmark day in the southeast Michigan marketing community.

The day begins at the venerable Ann Arbor hotel Weber’s Inn with the Morning Edition breakfast, a monthly program hosted by the Ann Arbor/Ypsilanti Regional Chamber designed to keep Chamber members well-informed and up-to-date on community issues. This Ann Arbor meeting space is a great solution for corporate events and is the perfect setting for the Morning Edition breakfast. Morning Edition creates an opportunity for attendees to network with one another in a relaxed atmosphere while bringing vital local issues to the forefront of community dialogue. Morning Edition runs 7am – 9am, and the list of speakers includes:
·      Derek Mehraban, CEO of Ingenex Digital Marketing
·      Mark Oulmet, Washtenaw County Commissioner
·      Sean Reed, Executive Director of Clean Energy Coalition
·      Wendy Brightman, Managing Director of Ele’s Place
·      Mike Finney, President & CEO of Ann Arbor SPARK

Ingenex CEO and digital marketing guru Derek Mehraban will lend his digital marketing and social media expertise to this diverse panel of local entrepreneurs and innovators who are helping to contribute amazing things to the economic future of the Ann Arbor/Ypsilanti region.

Amazing things are also happening at Conor O’Neill’s in downtown Ann Arbor, as marketing education non-profit Lunch Ann Arbor Marketing hosts ESPN’s Mike Tirico. Mike Tirico will share his insight about the marketing of the World Cup and the rise of soccer in the United States. Tickets are sold out for this event, and 100% of the proceeds will go to Peace Neighborhood, a charity that provides programs for children, families and individuals to discover options, enhance skill sets and make good choices that lead to community involvement and self-sufficiency.  Ingenex Digital Marketing is sponsoring this edition of LA2M and will hand out vuvuzuelas to the first 125 people who attend the event.

The day closes at the Fillmore Detroit, where Derek will speak at the 140 Characters Conference.  #140conf events provide a platform for the Twitter community and offers them a way to listen, connect, share and engage with each other. This event, created by American Internet entrepreneur Jeff Pulver, is about the impact that this new form of social media has on businesses, on people and on our lives.  The fast pace schedule features 10-minute feature talks as well as 20-minute panel discussions.  Derek will join a panel discussion highlighting the use of social media in the classroom.  He will highlight the New Media Drivers License® course that he teaches at Michigan State University and will be joined by fellow social media educators Tonja Deegan and Mark W. Smith.

Other feature speakers lined up for this event including #140conf founder Jeff Pulver, Detroit Mayor Dave Bling, Lemonade Detroit creator Eric Proulx, and GM Head of Social Media Christopher Barger.

Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.

For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.

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Crain’s Detroit 40 Under 40 – Derek Mehraban

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Crain’s 40 under 40 for 2010 features Ingenex Digital Marketing CEO and Instructor of the MSU New Media Driver’s License(sm) Derek Mehraban.

Crain’s Detroit Business has released the winners of the coveted 40 Under 40 featuring Derek Mehraban, CEO of Ingenex Digital Marketing, Instructor of the MSU New Media Driver’s License(sm) and Founder of Lunch Ann Arbor Marketing.

The 19th annual list honors Southeast Michigan’s top men and women who have made an impact in business and in their communities before age 40. Over 300 nominees were submitted and 40 rose to the top as Michigan’s innovators.

Derek Mehraban is a leader in digital marketing. His company, Ingenex Digital Marketing – http://ingenexdigital.com –  serves regional as well as national clients and helps them achieve measurable and dramatic results from their interactive promotions.

The jewel in Mehraban’s crown is creating a virtual trade show website for client Osram Opto Semiconductors which garnered 4,000 visitors and more than 23,500 page views, to start. Mehraban’s creation of a virtual tradeshow was such an overwhelming success, Ingenex and OSRAM Opto Semiconductors will be replicating the event on October 27th for the LED Light for you System Design Workshop

In addition to Derek Mehraban’s entrepreneurial success, he is also a dedicated educator at his alma mater, Michigan State University’s College of Communication Arts and Sciences. Along with Rick Cole, Chairman of MSU’s Advertising, Public Relations and Retailing department, Mehraban created and instructs the New Media Driver’s License(sm), a course that gives students hands-on experience with cutting-edge marketing techniques that give graduates an edge in a competitive job market. Social media, search engine optimization, Google Analytics, pay-per-click ads, blogging, digital public relations and more are subjects that enable students to learn new media in a changing digital landscape.

Mehraban’s latest development in the course is offering the class for corporate marketing training. Now, companies can access digital marketing knowledge to monitor customer conversations, become active in the social community, increase search rankings and more.

Not only is Derek Mehraban an entrepreneur and educator, he is also an active member in the community. In 2008, Mehraban founded Lunch Ann Arbor Marketing, a non-profit marketing education and networking group. The group started as 5 people passionate about making a change in Ann Arbor and has grown in two years to average more than 80 per week and well over 1,000 members.

Through the educational networking nonprofit, many people seeking opportunities have found jobs, companies looking for new ideas have connected with local talent but most importantly, knowledge has been shared throughout the community. LA2M also donates to local charities and has plans to begin scholarships or educational grants for students who desire a career in marketing. For more information about the non-profit, visit:http://la2m.org.

Read the full article: Crain’s Detroit 40 Under 40 – Derek Mehraban

Connect with Derek:
Facebook: facebook.com/mehraban
Twitter: @Mehraban
LinkedIn: linkedin.com/in/mehraban

TEDxDetroit Releases Complete Speaker Line-up for 2010 Event

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Social entrepreneurs, technology innovators, creative geniuses gather at Detroit Institute of Arts

Detroit — September 21, 2010 — TEDxDetroit is pleased to announce the full line-up of speakers for the locally organized technology, entertainment and design event to be held on September 29, 2010 at the Detroit Institute of Arts.  More than 800 attendees are expected to attend TEDxDetroit, an event that will bring together some of most inspiring Metro Detroit innovators, passionate inventors, creators, business leaders, musicians, artists and entrepreneurs from all across Michigan.

Here is the complete least of diverse speakers who will share ideas handcrafted in Detroit and built to change the world. http://www.TEDxDetroit.com/presenters2010.html

  • Jeff DeGraff, Dean of Innovation, Competing Values
  • Dianne Marsh, CEO & Technologist, SRT Solutions
  • Geoff Horst, Chief Science Officer, Algal Scientific Corporation
  • Paul Savage, CEO, Nextek Power Systems
  • Stephen Clark, Interactive anchor & Reporter, WXYZ Detroit
  • Erik Proulx, Filmmaker, Lemonade the Movie & Lemonade Detroit
  • Karl Gude, Visual Journalist & Professor, Newsweek/MSU
  • Ben Bator & Lauren Leto, Founders, TFLN
  • Paul Nielsen, Geek, Entrepreneur, Magician, Wunderground Magic
  • Jerry Paffendorf & Mary Lorene Carter, Founders, Loveland
  • Steve Kahn, Professor & Founder, WSU Math Corps
  • Victor Green, Director, Community Relations, WSU
  • Kami Pothukuchi, Associate Professor of Urban Planning, SEED & WSU
  • Henry Balanon, Founder, Bickbot
  • Will Smidlein, Boy Wonder, Null Fear
  • Bil Moore, Solutions Consultant, Strategic Products & Services
  • Anuja Rajendra, Creator and CEO, BollyFit
  • Dave Blair, Performance Artist
  • Jocelyn Rainey, J Rainey Gallery
  • Jim Scapa, CEO, Altair Engineering
  • Rick Devos, Founder, ArtPrize
  • Jessica Care Moore, Moore Black Press
  • Herman Moore, Entrepreneur & Detroit Lions Hall of Famer

TEDxDetroit will release speakers’ bios and more information daily though its Facebook page at facebook.com/tedxdetroit and on Twitter @tedxdetroit.

TEDxDetroit is not only meant to create dialogue and action, it also serves as a platform for Michigan social entrepreneurs to share their thoughts, actively apply ideas and ultimately bring positive change to Detroit.  TEDxDetroit is presented by Wayne State University and proudly sponsored by Airfoil Public Relations, Arzica, Curve Detroit, Detroit Moxie, Ingenex Digital Marketing, Networked and Pure Visibility.

ESPN Broadcaster Mike Tirico To Present at Lunch Ann Arbor Marketing

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Ann Arbor, Mich. — September 9, 2010 –LA2M is pleased to announce Monday Night Football announcer and FIFA 2010 World Cup ABC Host Mike Tirico as the featured presenter at Lunch Ann Arbor Marketing on October 20, 2010. Mike will be sharing his insight into the marketing of the World Cup and the rise of soccer in the US at this special event.

Mike Tirico is one of sports’ most beloved and recognized ESPN broadcasters. Viewers tune in to see him regularly on Monday Night Football, which garnered him an Emmy nod, and most ESPN NBA coverage. During Tirico’s impressive career, he’s covered numerous high-profile sporting events, including the Super Bowl, NCAA Final Four, College Football National Championship games, NBA Finals, NFL Draft and Daytona 500.

Supplemented with video clips and Tirico’s own stories from behind the scenes, this famous TV personality will join an already impressive LA2M Fall 2010 Speaker Lineup to talk about why marketing and branding in the World Cup has made it more successful than other soccer broadcasts in the US and the impact the World Cup will have in the future.

Tirico will recount first-hand his experiences at the World Cup, how the World Cup compared to other major US sporting events and how South Africa handled it’s most significant world gathering post-Apartheid. In addition, Tirico will discuss how ESPN played a role in increasing the profile of soccer, why the World Cup is more successful than other soccer broadcasts in the US and the future growth of soccer in America.

100% of the proceeds will go to Peace Neighborhood, a charity that provides programs for children, families, and individuals to discover options, enhance skill sets, and make good choices that lead to community involvement and self-sufficiency.

“Mike Tirico’s is an incredible guy, and we are so happy he is speaking at LA2M,” said Derek Mehraban, Founder of LA2M and CEO of Internet marketing firm, Ingenex. “I am sure the Ann Arbor community will support this cause, show up in droves to hear about the World Cup from Mike Tirico, and give generously to the Peace Neighborhood Center.”

Purchase tickets at Eventbrite in advance as this event will sell out: http://world-cup-mike-tirico-la2m.eventbrite.com/

Ingenex Digital Marketing is sponsoring the event and will hand out Vuvuzuela’s to the first 125 people who attend the event.

About LA2M:
LA2M is a 501c3 Non-Profit organization also known as Lunch Ann Arbor Marketing. LA2M is open to client and agency side marketing professionals, and anyone else who wants to learn about marketing. It’s a chance to exchange ideas and get to know other professionals during lunch in a relaxed and friendly environment. We are known for giving free advice to businesses and non-profits that attend our meetings. For more information and updates, visit http://la2m.org.

Connect with LA2M: Facebook: la2marketing | Twitter @la2m | Linkedin: LA2M

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Weber’s Ann Arbor Conference Center Offers Newly Renovated Meeting Rooms and Customized Off-Site Catering

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Ann Arbor, Mich. — August 31, 2010 — The conference center at Weber’s Inn Ann Arbor has recently undergone an invigoration of its corporate space and catering options in order to attract savvy business professionals and accommodate off-site events.

The Michigan conference center is conveniently located near all major expressways in the area and is an easy commute from Detroit Metro Airport. Weber’s Ann Arbor meeting rooms attend to every detail of corporate events to ensure maximum productivity and comfort. The Orbitz 4-star hotel and banquet facility offers 11 newly-transformed ballrooms, complimentary Wi-Fi in all hotel rooms and public spaces and Ethernet with Internet conferencing solutions available, personalized tech support, professional group management services, free parking, and extensive menu options from the nationally recognized Chef of Weber’s Restaurant.

Weber’s can also bring its extensive menu and culinary specialties off-site to your event. The Ann Arbor restaurant is offering its highly reputed cuisine to cater corporate and social events. Customized catering in Michigan is now mobile for business meetings and social events.

“We make it a priority to tailor your catering needs to your unique location. Our goal is to create a culinary experience that appeals to the eye, the appetite and the budget,” said Weber’s president and owner Ken Weber.

Whether it’s a continental breakfast to a sophisticated dinner buffet, Weber’s Ann Arbor catering adjusts to fit the event’s needs, tastes and budget. Weber’s transports a variety of culinary options to where you are. When the success of your event relies on the quality of the caterer, Weber’s goal is to exceed expectations to ensure a professional, full-service encounter.

The meeting rooms in Ann Arbor have been designed to welcome discriminating tastes and uphold a standard of quality and comfort to ensure a productive corporate space. Guests can enjoy the revamped Ann Arbor meeting rooms at Weber’s, which are designed to accommodate corporate groups, and now off-site events can enjoy Ann Arbor fine dining through Weber’s catering services.

For more information, contact Weber’s Inn sales & catering at 734-769-3237 or visit us at http://www.webersinn.com/visitors/csc.asp.

About Weber’s
Founded in 1937 by Herman Weber, Weber’s Inn is still owned and operated by the Weber family, committed to guest satisfaction. Newly renovated, Weber’s provides guests with fine dining, catering, banquet facilities, corporate space, and a post-meeting space to network and relax at the Habitat Lounge or Weber’s Restaurant.

For more information, visit http://www.webersinn.com

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Cranbrook Institute of Science Selects Ingenex for Web Site Development

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Ann Arbor, Mich. — August 12, 2010 – Ingenex, a Michigan Internet marketing, web design and search optimization firm, has been selected to design, develop and launch a new website for the Cranbrook Institute of Science.

The Cranbrook Institute of Science, a  part of the renowned Cranbrook Educational Community in Bloomfield Hills, Mich., will implement Ingenex recommendations for Web site development, search engine optimization, content management systems, e-commerce functionality, social media integration and analytics.  The goal of the new website is to help the Cranbrook Institute of Science better connect with its members and the metro Detroit community as a whole.

“We feel that our website serves as our front door, and we’d like our digital marketing strategy to help welcome everyone in to explore all that the museum has to offer,” said Cranbrook Institute of Science Director Michael Stafford.  “Ingenex brings both digital marketing savvy and design expertise to the table, and we are really looking forward to working with their team.”

The Ingenex Digital Marketing strategy focuses on creating an influential and easy-to-use Web site using the content management system, Drupal.

“Your Web site communicates for your business 24 hours a day; it connects with your customers and tells your brand’s story,” said Derek Mehraban, CEO of Ingenex Digital Marketing. “Our goal is to build Cranbrook’s Web site into an information powerhouse that draws quality visitors in through stunning aesthetics and targeted, optimized content.”

The revamped Cranbrook Web site will encourage interaction between the museum and its patrons through easy navigation and accessible information. In keeping with Cranbrook’s mission to foster a love of learning, Ingenex will integrate a social media campaign in order to reach an untapped resource of future museum-goers.

About Ingenex Digital Marketing:
Ingenex Digital Marketing is an Ann Arbor, Michigan based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics.

For more information visit the Ingenex Digital Marketing web site http://www.ingenexdigital.com

About the Cranbrook Institute of Science:
The Cranbrook Institute of Science is part of the internationally renowned Cranbrook Educational Community located in Bloomfield Hills, Michigan.

Founded in 1930, Cranbrook Institute of Science is Michigan’s only science and natural history museum. The museum’s mission is to foster in its patrons an ardor for lifelong learning. Highlights include: 11 permanent exhibits, state-of-the-art planetarium, an observatory and nature center.

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New Media Driver’s License Professor Ranked Amongst Top Marketing Professors on Twitter

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Ann Arbor, Mich. – August 12, 2010 — Social Media Marketing Magazine released a list of the top 67 marketing professors on Twitter, and arriving at number 23 is Derek Mehraban, CEO at Ingenex Digital Marketing and professor of Michigan State University’s New Media Driver’s License (SM).

The list is compiled by Kent Huffman, Co-Publisher of Social Media Marketing Magazine and Chief Marketing Officer at BearCom wireless. Accompanying Mehraban are professors around the world who are also using Twitter to engage with interested followers.
To be eligible for the list of Social Media Marketing (SMM) Magazine’s Top Marketing Professors on Twitter, Mehraban (@Mehraban) is required to meet a number of criteria outside of being a marketing professor. Candidates are required to maintain 500 or more Twitter followers, provide useful information to and actively engaging with those followers and truly demonstrate an understanding of the best methods when using Twitter and other social media outlets.
Mehraban, began his role as a marketing and advertising professor at Michigan State University with the launch of the New Media Driver’s License course in the spring of 2009. Designed by Mehraban and Dr. Richard Cole, Chairman of the Department of Advertising, Public Relations and Retailing at MSU, the course educates students on the practical application of emerging new media tools in the fields of marketing, advertising and public relations. The buzz about the course has grown almost as fast as its enrollment, resulting in the addition of Michal Lorenc, Head of Dedicated Client Services at Google Canada, as a New Media Driver’s License professor.
“The goal of the New Media Driver’s License is to certify students in new media so that they can go on after the conclusion of the course and use new media and digital marketing in their career, job search and everyday life,” said Mehraban. “The course has proven itself as a great learning experience for college students, which is why we also offer it as a life long education course and for corporations.”
The New Media Driver’s License is a semester-long new media training course that meets twice in-person and online weekly using the course site. Through the duration of the course, students will meet the requirements for their New Media Driver’s License by completing assignments that demonstrate the importance of digital and social media marketing, develop effective blogging techniques and content, introduce the rules for online public relations, explain the functionality of Google and search engine optimization, develop digital presentation skills and build individual online profiles. The New Media Driver’s License is offered to corporations and as a life-long education course.
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A special thank you to Kent Huffman for publishing the Top Marketing Professors on Twitter. You can follow Kent Huffan on Twitter http://twitter.com/KentHuffman and follow Derek Mehraban on Twitter http://twitter.com/mehraban
For more information about the New Media Driver’s License, visit http://NewMediaDL.com.