Tag Archives: PPC

Ingenex Digital Marketing To Manage Google AdWords Campaigns For Select AnnArbor.com Advertisers

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Ann Arbor, Mich — April 28, 2011 — Digital marketing agency, Ingenex was chosen by AnnArbor.com to manage Google AdWords campaigns for select AnnArbor.com advertisers as part of an enhanced Internet advertising option with AnnArbor.com.

Google AdWords Certified Digital Marketing Agency, Ingenex has been selected to manage Google AdWords campaigns with the goal of enhancing engagement with AnnArbor.com advertisers online campaigns. Ingenex is tasked with driving traffic to AnnArbor.com advertisers business profiles on AnnArbor.com, thus increasing the reach of the advertisers campaigns and engagement with their web properties.

“This partnership is a perfect marriage of an online media company (AnnArbor.com) who is helping its local customers by driving traffic and creating awareness for their businesses, and an Ann Arbor based AdWords certified digital agency (Ingenex) who understands how to drive traffic via Google AdWords,” said Ingenex Digital CEO, Derek Mehraban.

“We are excited about providing local advertisers a turn-key marketing program that extends their advertising message beyond the borders of AnnArbor.com and incorporates multiple digital marketing elements including; display, search, email and social media. This program allows local businesses to maximize their ROI through multiple channels while increasing their reach and frequency in the Washtenaw County market” – Kevin Currie, Director Of Digital Strategy, AnnArbor.com.

About Ingenex Digital Marketing:

Located in Ann Arbor, Ingenex Digital Marketing has worked with many different businesses to provide marketing solutions to the booming digital world. Ingenex is experienced in search engine optimization (SEO), social media marketing, pay-per-click advertising and web design. 
  
For more information about Ingenex, call (734)272-4698 or visit the web site: www.ingenexdigital.com

About AnnArbor.com:

Serving Ann Arbor and Washtenaw County, Michigan, AnnArbor.com is a whole new kind of company that combines the proud tradition of local journalism with a commitment to building a true online community. AnnArbor.com provides the opportunity to stay connected to local news and information, and to contribute and share content on whatever topics individuals find important. AnnArbor.com can be found online 24/7 and in print on Thursday and Sunday. 
 
For more information about AnnArbor.com, call David Martel, Marketing Director, at (734)623-4650 or visit the web site: www.annarbor.com

Michigan Digital Marketing Agency Ingenex Hired for SEO/PPC Services for Mandy and Pandy

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Digital Agency will enhance search engine optimization (SEO) for the Mandy and Pandy site, and build a Google Adwords campaign designed to help sell more of the creative and fun books that teach children the Chinese language.

Ann Arbor, Mich. — Jan 19, 2011 — Children’s book series focused on teaching Chinese for kids, Mandy and Pandy has hired Ingenex, an Internet marketing agency based in Ann Arbor, Michigan to implement the online marketing strategies Search Engine Optimizations (SEO) and Pay-Per-Click (PPC). These strategies are intended to create more traffic for the Mandy and Pandy web site: www.mandyandpandy.com.

Ingenex offers many different online marketing strategies, including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Search Engine Optimization increases web site traffic via keyword rich links and search engine friendly web content. Ingenex utilizes SEO when marketing online and is consistent in achieving Page one Google Rankings for their clients. Utilizing SEO increases a web sites search rankings on the various search engines such as Google, which increases web site traffic. When marketing a company, SEO plays a crucial role. Pay-Per-Click advertising includes Google Adwords, Yahoo Search Marketing, and Bing (MSN) PPC advertising. PPC ads show up with search engine results, allowing users to click the paid advertisement and connect with your web site. This form of advertising allows you to set a strict budget for advertising because you choose the amount. The ads will come up in search results on Google, Yahoo, and MSN, or on partner web sites.

The author of Mandy and Pandy, Chris Lin, created the series after adopting a little girl, Mandy, from China in 2005. The books were created as a fun and easy way to learn some basic phrases of the Chinese language. Follow Mandy, the little girl and Pandy, the panda as they visit different places such as China and the zoo, and learn sports, counting and colors. The book is written in English with Chinese subtitles, making it easier to translate. Each book in the series comes with a CD, which allows listeners to hear the book being read and, in turn, hear the pronunciations in both the English and Chinese language. Lin has published six Mandy and Pandy books and intends to publish eighteen more. The first book of the series, Mandy and Pandy Say, “Ni Hao Ma?” won the iParenting Media Award for their 2007 Outstanding Products Call.

About Ingenex Digital Marketing:
Ingenex is an Ann Arbor-based Digital Marketing Agency, that specializes in web site design, social media marketing, Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and digital public relations.

For more information about Ingenex, call (734) 272-4698 or visit their web site: http://www.ingenexdigital.com.

About Mandy and Pandy:
Author Chris Lin graduated from the University of Michigan. He studied Chinese at the University of Michigan and in China. After adopting Mandy from China in 2005, Chris began writing the Mandy and Pandy series and dedicated thee books to her and all the fun she brings to his life. Mandy and Pandy is the ultimate book series to teach Chinese for Kids.

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Google AdWords Certification in Ann Arbor: Grant Heitkamp Now Certified

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Search engine marketing specialists in Ann Arbor, Ingenex, congratulate Grant Heitkamp on his AdWords Certification.

Ann Arbor, Mich. — Dec 14, 2010 — Digital Marketing Agency in Ann Arbor, Ingenex is please to announce Digital Strategist Grant Heitkamp as a certified Google AdWords Individual. As Digital Strategist at a top Ann Arbor search engine marketing firm, Grant is now globally recognized as an expert in critical AdWords skills and theory.

A leader in pay per click advertising (PPC) , Ingenex Digital Marketing is proud of Grant for achieving the rank of Google AdWords Certified Partner. Grant manages Internet marketing campaigns for Ingenex clients and has achieved excellent results as a search engine marketing consultant and will work with Kai Blum, the Director of Search Engine Marketing at Ingenex to hit homerun campaigns as a leading Google AdWords certified company in Ann Arbor.

To achieve the AdWords Certified Partner recognition, Grant had to pass the Google fundamental exam and one of the Google advanced exams. Heitkamp passed both tests with ease using his command of AdWords best practices and it’s no surprise that Ingenex clients are so happy with our search engine marketing efforts.

“Grant and the Ingenex team have done a fabulous job driving traffic to our Web site through Google AdWords,” said Ken Weber, President of Weber’s Inn and Restaurant. “Even in a down economy our sales numbers are up and business is good. Weber’s has achieved increased qualified traffic coming to our site, thanks to Ingenex Search Engine Marketing.”

As a commitment to continued skill development and new media education, Ingenex congratulates Digital Strategist, Grant Heitkamp on his search engine marketing certification, improved knowledge and practical application of AdWords tools.

About Ingenex Digital Marketing:
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.

For more information, visit the Ingenex Digital Marketing web site at http://www.ingenexdigital.com.

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